Creative changes Increase Enewsletter Open Rates

The operator specific bi-weekly enewsletter open rates increased to over 20% in 2013…

ExtraPoints eNewsletter open rates  increased versus 2012 due to the new creative, subject lines and mobile accessability.


Mousepad Mailing to Prospects

Ongoing reminder when they use their mouse…

How will the Sysco/US Foods merger impact National Brands?  We believe it is more important than ever for foodservice manufacturers to build a relationship with their operator customers.  We reminded our prospects of this with a mouse pad mailing.  If used, it will be a constant reminder that Foodservice Rewards can provide visibility and ongoing communications to operators.



Erin is BACK!

Erin Breczinski rejoined the team after a four year hiatus…

When did you join BI Worldwide? I worked at BIW from 2005-2009 and have recently rejoined the Coalition Marketing Team.

What do you do for Foodservice Rewards? I am the Account Manager for the program.  This means I help with new Sponsor orientation, product/point set-up, promotion set-up, reporting, banner ad management, creative and print coordination, Sponsor Meeting planning and invoicing.

What’s your first job/worst job? My first job was as a Dietary Aide at a nursing home.  My worst job was as a college work study student in the Admissions office stuffing THOUSANDS of envelopes.

What is your guilty pleasure? Shopping!

What’s the one thing about you that no one would guess? I am a country music fan.



Jeff Johnson Joins The Foodservice Rewards Team

Marketing and sales expert Jeff Johnson joins the Foodservice Rewards team…

Welcome the newest member of the Foodservice Rewards Team, Jeff Johnson.  Jeff joined our company in December 2013 as a Business Development Director and brings a wealth of sales and marketing expertise from his previous roles in the industry.

What do you do for Foodservice Rewards? I am focused on growing Foodservice Rewards by sharing the value and power of the program with new and existing sponsors.

What was your first job/worst job? My first job was working at a car wash. My worst job was working nights and cleaning a butcher shop after they closed to prepare for the next day.

What is one thing about you that no-one would ever guess? I was sailing with 2 cousins when I was about 14 and my sailboat was struck broad side by a power boat. The boat was destroyed, fortunately no one was hurt.

What is your favorite possession? Friends and family, especially my wife, 2 kids and our Golden Retriever – Josie.

What was your first concert? Foreigner and the warm up band was the Ramones!



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