French’s 1 Million Points Sweepstakes!!

Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!

In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!







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Goal Stretch – Best Practice

Nestle’ enewsletter demonstrates multiple applications for same product…Important when running a Goal Stretch promotion…

The Goal Stretch promotion is one of the most effective means of increasing your case growth.  This type of promotion encourages existing operators to purchase MORE of an existing product.  For that reason, when sponsors run a Goal Stretch promotion, we recommend that the Sponsor communicates how operators can use more of their product, such as:

1. Add a new product to their menu,

2. Run a special of the week/month using participating products,

3. Use the same product for multiple applications.

Check out the Nestle enewsletter with “21 new ways to use bases” as a great example of #3.  It’s also a great education on their product’s versatility.

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Free & Easy – Thank You & List of Winners

“Thanks for attending” note includes photo booth pictures and more…

The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast.  The “thanks for attending” note included pictures from the photo booth and a  list of winners from the prize drawing held during the event.

Anticipation is building for next year’s event in Boston!

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NRA Drawing IPAD 2 Winner!

“Wow! I could not believe I had actually won!”

I received my IPad 2 in the mail about a week ago now and I really appreciated it!  I always look forward to ordering the product with a Foodservice Rewards label on the outside!  I’ve been collecting them for years and always get excited when I enter them and see what is available for purchase with them!

You have a great company and I’m not just saying that because I won the iPad!

Sue Harper

Kitchen Manager

Hammond Baptist Schools

Schereville IN


It’s Easy To Use

Helps us get a lot of equipment like microwaves, blenders, robot coupes…

Foodservice Rewards is a great program. It’s easy to use.

In these days of very tight budgets, the program is a big asset because it helps us get a lot of equipment like microwaves, blenders, robot coupes, and lots of other items for free.

Liza Kline, RD, LD
Trinity Medical Center
Director, Patient Support Services
Rock Island, IL


NACUFS – Free & Easy Party

The First Annual Free & Easy Party was a big hit with operators & sponsors!

Free & Easy Placecard - Front

Free & Easy Placecard - Back


Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS.   It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market.  The placecard shown provides more detail.  Basic American has already agreed to sponsor the Free & Easy party again next year in Boston. 

Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow.  We gave away thousands of points and the photo booth was a big hit!

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NACUFS and SNA Recap

A quick update on the NACUFS and SNA/ANC shows…

Here’s a quick update on the NACUFS and SNA/ANC shows. Sorry so brief, but I am busy playing catch up and getting ready for ACF that starts on Sunday.

SNA Tradeshow:

Thanks to Aaron for helping staff the Spin to Win at Rich’s booth. We had long, continuous, lines for the first 2 days. We had to ship the prize wheel to NACUFS before day 3 at SNA, but Aaron had traffic on day 3 even without the wheel. Rumor has it that the SNA conference had record breaking attendance. The majority of this segment is aware of the program, and we picked up some additional leads for new enrollments.

NACUFS Tradeshow:

Thanks to Ashleigh and Ron for helping staff the Spin to Win at Rich’s, Bunge and Perdue. We were busy at all booths on both days. They were excited to spin to win and shared with us how much they appreciate the program.

We were able to get both K-12 and NACUFS operators to do video testimonials. Lots of very positive feedback from operators. They “LOVE Foodservice Rewards” – see video for proof!!

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More Operators Using Points for Shows

We heard so many operators mention that FSR paid their way to NACUFS and SNA/ANC that I asked Tyler pull the numbers…

We heard so many operators mention that FSR paid their way to NACUFS and SNA/ANC that I asked Tyler pull the numbers. This is a HUGE increase over last year when I think we had 2 redemptions in total. I guess the eNews and Story Tool are helping to get the word out :-)

SNA – 159
ACF – 15
AHF – 1


Operator Enters 100,000,000th Reward Code

Healthcare operator enters the one-hundred millionth reward code…

Foodservice Rewards…and WINS 50,000 Bonus Points!

Congratulations to Rich Burlingame of Great River Health Systems, who entered the 100 Millionth Foodservice Rewards product code on Friday, June 9, 2011. Rich has been participating in Foodservice Rewards for just over 5 years.

Here is what Rich had to say about Foodservice Rewards and his big win!

“I really like it when I see product case come in with the bright yellow and black FSR label. I remove them, and make a pile of them by my computer. I admit that I let them accumulate for a while before I enter them. I see the stack, and tell myself I need to make some time to get it done….. I sure do not know what made me decide to make the time to enter my large stack of codes last week, but I am so thankful I did it. I smile when I think that during that “tedious” chore, I entered the One Hundred Millionth code!”

Rich Burlingame
Director of Foodservice
Great River Health System
West Burlington IA


In our deli, we only use Hellman’s Mayo

“We appreciate the fact that Unilever does the best it can through discounts and Foodservice Rewards promotions” writes Deborah Richardson…

Our family has owned Leo’s Market & Deli for the last 27 years.

We are located in Claremont N.H. and make all our own food from scratch. Some of the items are Potato Salad, Macaroni Salad, Cole Slaw, Chicken & Rice Salad, and Seafood Salad. In our deli, we only use Hellman’s Mayo. We have tried other mayo in an effort to reduce the cost. We have found that the competition is just not able to match the rich creamy taste of Hellman’s Extra Heavy mayo. We have also let our customers do a taste test with the other mayo companies and they also prefer Hellman’s. Even though it raises the cost of our product our customers also agree that it is well worth it.

We appreciate the fact that Unilever does the best it can through discounts and Foodservice Rewards promotions to lower its cost to us.

Deborah Richardson
Leo’s Deli
Claremont NH

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