Bonus Cards – NEW QR Code Option

QR code scanning for bonus cards…


I wanted to let you know that we now have the capability of adding QR codes to bonus/gift cards offered by sponsors to make it easier for operators to enter the codes and highlight our smartphone capabilities. We recently put this place with our own FSR gift cards; the artwork is shown below.  There is no added charge to do this and thanks to Marty Malley for suggesting it!  These will be a hit at our next trade show.

If you have any questions, please let me know.

ERIN BRECZINSKI Account Manager | Coalition Marketing d 952.844.4530 |


Creative changes Increase Enewsletter Open Rates

The operator specific bi-weekly enewsletter open rates increased to over 20% in 2013…

ExtraPoints eNewsletter open rates  increased versus 2012 due to the new creative, subject lines and mobile accessability.


Mousepad Mailing to Prospects

Ongoing reminder when they use their mouse…

How will the Sysco/US Foods merger impact National Brands?  We believe it is more important than ever for foodservice manufacturers to build a relationship with their operator customers.  We reminded our prospects of this with a mouse pad mailing.  If used, it will be a constant reminder that Foodservice Rewards can provide visibility and ongoing communications to operators.



Erin is BACK!

Erin Breczinski rejoined the team after a four year hiatus…

When did you join BI Worldwide? I worked at BIW from 2005-2009 and have recently rejoined the Coalition Marketing Team.

What do you do for Foodservice Rewards? I am the Account Manager for the program.  This means I help with new Sponsor orientation, product/point set-up, promotion set-up, reporting, banner ad management, creative and print coordination, Sponsor Meeting planning and invoicing.

What’s your first job/worst job? My first job was as a Dietary Aide at a nursing home.  My worst job was as a college work study student in the Admissions office stuffing THOUSANDS of envelopes.

What is your guilty pleasure? Shopping!

What’s the one thing about you that no one would guess? I am a country music fan.



Jeff Johnson Joins The Foodservice Rewards Team

Marketing and sales expert Jeff Johnson joins the Foodservice Rewards team…

Welcome the newest member of the Foodservice Rewards Team, Jeff Johnson.  Jeff joined our company in December 2013 as a Business Development Director and brings a wealth of sales and marketing expertise from his previous roles in the industry.

What do you do for Foodservice Rewards? I am focused on growing Foodservice Rewards by sharing the value and power of the program with new and existing sponsors.

What was your first job/worst job? My first job was working at a car wash. My worst job was working nights and cleaning a butcher shop after they closed to prepare for the next day.

What is one thing about you that no-one would ever guess? I was sailing with 2 cousins when I was about 14 and my sailboat was struck broad side by a power boat. The boat was destroyed, fortunately no one was hurt.

What is your favorite possession? Friends and family, especially my wife, 2 kids and our Golden Retriever – Josie.

What was your first concert? Foreigner and the warm up band was the Ramones!



Two Distributor Powerhouses Combine

Sysco to acquire US Foods and the future implications…


Sysco announced their intent to “merge” with US Foods early this month which is expected to close in the 3rd quarter of 2014.  The combined company will represent about 30% of the foodservice distribution market.  Who saw that move coming?  They’ve created a website to relay the benefits.  Peter Romeo, VP and Editorial Director of Restaurant Business Online suggests in his blog that the merger will speed technological advancements and eliminate distribution redundancies.   However operators are concerned that service will suffer, prices will increase, while choice declines.  For manufacturers, Bill Hale suggests that the new landscape will require an approach similar to Walmart which includes aligned teams and product development specific to Sysco’s brands.   Distribution has always been critical to getting foodservice products to the operator and ultimately the consumer.   Though there is a lot of uncertainty moving forward, one thing is clear – Branded manufacturers who deliver value-added products, who offer good price/value, and who build loyal relationships with operators willing to demand their brands will continue to  succeed.

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Broker MVO Training

Broker training made easy with video…

Many Foodservice Rewards sponsors are now sharing their Most Valuable Operator data with their sales and broker teams.   This information is being supplied directly into the sales teams existing Customer Relationship Management systems to make it easier to access and leverage.   To help launch the Foodservice Rewards data sharing, we’ve developed a training video to showcase how the data is seen and how it can be used.


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Hundreds of Foodservice Equipment Options Added

Check out the Foodservice Central tab for hundreds of new foodservice-specific reward options.

Foodservice operators now have hundreds of new equipment options to choose from when selecting reward items from the Foodservice Rewards catalog!  Need steam table pans?  A new fryer? Chafing dish?  All this and more can be found in the Foodservice Central Tab!


Founding Sponsor Nestle’ Supports from Top

James Connolly, CEC, CCA, AAC receives the 2013 Dr. L.J. Minor Chef Professionalism Award from Nestle’ Leaders…

At the recent ACF Conference, there was mutual admiration among the Nestle’ and Foodservice Rewards teams.  Dieter Hemmer, Sr. Vice President of Global Food, and Perry Miele, President North America Food, attended the event to award the 2013 National Dr. L.J. Minor Chef Professionalism Award to Chef James Connolly, CEC, CCA, AAC.

This award is presented to the chef who exemplifies the highest standard of professionalism through certification, continuing education and training, culinary competitions and community involvement. It honors culinarians who help elevate the status of chefs and cooks in the United States.


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ACF Chefs Gather in Las Vegas

Chefs use points for travel to the ACF Conference..

Over 1,500 chefs, cooks, students, and foodservice professionsals gathered in Las Vegas in July to network and enhance their professional development.  Foodservice Rewards had a dedicated booth which gave us a great platform to meet some of our chef customers, promote our ongoing partnership with the American Culinary Federation, and support our attending sponsors Nestle’ and Unilever.

Foodservice Community Ambassador - Chef Keith Esbin

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