3rd Annual Free & Easy Party

Loads of fun, Thousands of points

Caricature Fun

Terry Waltersdorft, Faith Baptist Bible College - 50K Point Winner







The 3rd annual Free & Easy Party during the NACUFS conference was enjoyed by all attendees.  It’s provided a great opportunity for Rich’s, Neil Jones Food Company, and King & Prince Seafood to network and meet some of their college supporters.   Along with a terrific meal at Crave, operators enjoyed live music, a caricature artist, and winning thousands and thousands of points!


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Foodservice Rewards Rolls the Dice at NACUFS 2013

College Foodservice Directors tested their luck in Minneapolis…

The NACUFS National Conference was held in Foodservice Rewards home city of Minneapolis.  Foodservice Rewards was hosted by Rich’s and created lots of excitement giving college operators the chance to win points and a mini-ipad.

Many sponsors exhibited, so Codee stopped by to say “hello”.

Codee at the Butterball Booth

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Foodservice Rewards & SNA

Foodservice Rewards continues to be prominent in the K-12 segment…

The above logo was designed to highlight the benefits of Foodservice Rewards for the K-12 segment.  AdvancePierre requested the logo and is one of the first sponsors to highlight it on their school specific POS.

Codee traveled to the Annual National Conference for SNA in Kansas City this year to promote sponsors, specifically Rich’s who hosted Codee through-out the show!

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2013 FSR Sponsor Prospect Brochure

Brochure summarizes program benefits for sponsors…

We have just updated the Foodservice Rewards Sponsor Brochure.  This was created as a quick summary of the program for potential sponsors.  The brochure will be mailed to over 300 decision-makers and influencers in the foodservice industry.


Omelet House Owner Likes Getting “Name” Brands and Earning Points!

“I have kept purchasing items that have the Reward Code Labels on them anyway even though I have been approached more than once by Sysco Foods wanting me to switch to their house brands.”

Kevin Mills, owner of Omelet House Inc. in Las Vegas Nevada has been a member for the last four years. He recently contacted us and said  “the best thing about this [Foodservice Rewards] is that I’m being rewarded for purchasing things that I already use and I can change to items that have the labels on them if I want to.”

He also mentioned that, “I have kept purchasing items that have the Reward Code Labels on them anyway even though I have been approached more than once by Sysco Foods wanting me to switch to their house brands. …I could have saved a few pennies but I like getting the “name” brand and earning points!”

Kevin mentioned he has used his points for a “scanner so I could scan in the Reward Code Labels”  as well as  “several gadgets and appliances ranging from a fan to night vision binoculars” and now has his sights set on a Garmin GPS system to help him navigate on a European vacation this summer.



Update – How Operators Enter Reward Codes

While most operators still type in 12-digit Foodservice Rewards codes manually, the number continues to decrease in favor of faster options…

At the end of 2012, operators had five ways to enter codes.  Below are the percentage of codes entered using each method:

  • Type Online = 72%
  • Scan Online = 16%
  • Scan Using Mobile App = 9%
  • Mail In = 2%
  • Type Using Mobile App = 1%

The mobile App launched in January 2012, so we expect the number of operators using this feature to continue to grow.  While typing online is still the dominant method, other online code entry options are growing compared to what was reported for 2011.

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2012 Foodservice Rewards Recap

Foodservice Rewards provides visibility and measurable results for sponsors…

In 2012, a record number of operators earned points and had more SKUs to earn from.  Here’s a quick recap of major Foodservice Rewards statistics in 2012.

Sponsors – 32

Brands – 127

SKU’s – 2,951

New Operators -17,541

Redeeming Operators – 86,311

Cases Tracked – 22.5% of cases labeled were tracked or 19,361,193 total cases

Promotions – 113 resulting in an average of 12,208 incremental cases and 471% ROI



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Heinz and ThirsTea Join Foodservice Rewards

More opportunities for operators to earn points from Heinz and ThirsTea…


Codee Attracts a Crowd at Lipari Food Show

Lipari Foods supports Foodservice Rewards…

This was a great food show!  The Lipari sales team really embraces Foodservice Rewards as many of their customers were already well aware of, and engaged in the program.  There were over 6,000 operators in attendance. Codee made a big impression on the majority of attendees.

It was nice to have a distributor who embraces the program like this. Lipari is a Midwest regional distributor that covers twelve states.
MARTY MALLEY, Marketing Director | Coalition Marketing Group


Todd Coffman, Sr Project Coordinator

“Middle Earth” loving man who also enjoys 70’s rock…

How long have you been with BI?

About 2 years

What do you do for Coalition Marketing?

I am a Sr. Project Coordinator and I do whatever is required of me.  A few of my most common tasks are: content management, e-mail communications (E-Blasts / E-Newsletters), data verification, survey creation and maintenance, and web surfing….. Just kidding.

As a child, what did you want to “be when you grew up”?

A Sr. Project Coordinator… How lucky am I!?

What’s your favorite movie?

The Lord of the Rings Trilogy.  After a decade of watching these, I still can’t pick a favorite.

What’s the first concert you went to?

Styx/Foreigner/Journey.   Three of the best bands EVER!

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