Double Points Produce For Advance

989 % ROI for Advance from this double points promotion…

bigheaddrew.jpgNow that the What’s Your Resolution? New Year’s Promotion by Advance has concluded and we have permission to share the results, you’ll see why Drew’s head has swelled:

2,440 first time buyers generated 18,430 incremental cases and a 989% ROI.

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Aaron Thompson, Coalition Manager

With over 10 years’ experience at BI, Aaron Thompson joins the Coalition Marketing team

thompson_aaron.JPGHow long have you been at BI?

Since October 1998

What do you do for Coalition Marketing?

I help Coalition Sponsors best leverage the tools available to them to connect with and motivate their operators

As a child, what did you want to “be when you grew up”?

I wanted to be a farmer. I pictured having my own land, livestock, tractors, and trucks. What little country boy wouldn’t!!

What’s your most prized possession?

My wife, Deanna, and kids, Reese, Sage, & Graham

What’s your most guilty pleasure?

Ice cream!! Shakes, sundaes, scoops, it doesn’t matter.

Contact me


Progressive Group Marketing

ProGroups’s May ’08 communications to their 400 distributor members prominently features Foodservice Rewards…

Progressive Group Alliance’s newsletter goes out to all of their 400+ distributor members. FSR has a big part in this issue. You’ll find us on pages 1, 2, 4, and 7.

From: Callie Redford, Progressive Group Marketing Alliance
Sent: Wednesday, May 14, 2008 9:56 AM
Subject: May 2008 Service Matters Newsletter

In an effort to continue communicating all news and updates within Business Services, we share the attached version of Service Matters. This is the Progressive Group Alliance quarterly newsletter dedicated to the Service Provider and PRO-Vision Market Programs.

We appreciate your continued support.

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Running Promotions “At Ease”

Setting up a foodservice rewards promotion is easy, as illustrated in this “how-to” video

mouse.jpgEver wonder how easy it really is to set up a Foodservice Rewards promotion?

Here’s a quick video that walks you through the process of setting up a promotion with just a few clicks of a mouse (turn up your sound to hear the voice-over).

Special thanks to Basic American Foods for letting us use their login and screens to illustrate.

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Help Your Sales People Help You

“…so send me a list of all the items that Sysco carries with FS Rewards points and if I use it, I will buy Hormel!” enthuses this chef…

Sometimes it just takes is a little encouragement from management and a testimonial from the field:

To: Michael E. Snyder/FSSales/Hormel
Re: Foodservice Rewards


I was just in Hillcrest Country Club and I showed them this promotion and they loved it. They use our Layout 18/22 and our Special Recipe Sausage because they have the points. While I was in there they switched to our Old Tyme Buffet and Pit Hams (were using a Farmland for both – about 70 lbs week), they are now going to start serving BBQ because our Austin Blues have them, Hickory Smoked Turkey (3 cs week), Pepperoni (15 to 20 lbs week), Sausage & Beef Topping (20 lbs week) and Roast Beef (2 to 3 cs week).

I was in showcasing our Austin Blues products but they switched to all of these immediately just because they had the points – the Chef said – “I know Hormel has good quality because of the bacon and sausage so send me a list of all the items that Sysco carries with FS Rewards points and if I use it, I will buy Hormel!

Steve Richardson
Hormel Foods Sales, LLC
Account Executive

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Interesting Label-on-Label Solution

Double-labeling and rewinding is a creative potential solution for products sold as single units rather than by the case

Hans Smallgoods is testing a unique approach to adding reward codes to products that are sold individually (either in Cash & Carry or where the distributor breaks cases and sells “eaches”).

In this video you see them applying the reward code label to their primary unit package label – creating a double label – and rewinding for final application using equipment already in plant.

What will those clever Aussies think of next?

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Datamart Brings New, Improved Reporting

BI’s new Data Mart allows you to append outside data to your operators, and speeds reporting

Here’s supporting documentation for the new Data Mart and reporting.

From: Hans Kohte
To: Neupauer, John
Subject: New Data Mart Rocks!


Thanks. I really notice the difference! The new eTelligence rocks!

Have a nice week-end.

Hans Kohte
Marketing Manager, Field Sales
Basic American Foods
Walnut Creek, CA


“A New Stove For Our Hot Lunch Program”

“The Food Service Rewards program allows you to accumulate rewards over time” so Valley Christian School has been saving labels again…

We at Valley Christian School appreciate the Food Service Rewards program so much! Two years ago we redeemed our rewards for a new stove for our hot lunch program! We’re thrilled with that! Thank you!

The Food Service Rewards program allows you to accumulate rewards over time so our school has been saving labels again for almost 2 years so that we could reach our goal to redeem 7 digital cameras for each Elementary grade K-6 and save enough to redeem a photo printer for all teachers to use! Our teachers will be able to catch the candid moment and share the fun!

Thank you Food Service Rewards for this program. We appreciate you and so do 500 smiling faces from Valley Christian School Elementary campus!

Happy Customer,

Barb Andreas, Valley Christian School Foodservice Coordinator, Bellflower CA


2008 First Quarter KPI’s

Acquisition, engagement, and conversion continue to grow as evidenced by the Q1 2008 KPI’s…

As you may be aware, we routinely publish our customer lifecycle KPI metrics as a way to publicly benchmark the coalition’s progress. Here the results from the first quarter of 2008. Highlights:

  • Over 30% of operators buy 11+ products from the coalition
  • 45% now buy from five+ sponsors demonstrating “the coalition effect”
  • Our win-back efforts are bearing fruit: See enrollment versus attrition #’s
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    Culinary Sweepstakes Giveaway Results

    “It’s certainly a successful and very measurable promotion” writes Bill McCullough, Director of Marketing, Bunge Oils…

    From: Bill McCullough
    Sent: Tuesday, April 15, 2008 2:38 PM
    Subject: Re: Thank you card

    bunge_sweeps_winner.jpgPlease see the attached thank you card sent to Charlie and Newman. Chef Ortiz thanks the Bunge Chefs’ efforts entertaining our recent sweepstakes winners in Chicago. Thanks again for everyone’s help pulling off another successful Foodservice Rewards Promotion. One down and more to come!

    As a quick update, we obtained 386 new customers via the “Culinary Sweepstakes” promotion (NCNT and ANT) and as of yesterday we have secured an additional 180 New customers (NCNT and PNFT) since March 1st who are attempting to qualify for our “NRA Cubs Game and Brunch Sweepstakes”.

    That’s over 500 new customers this year all purchasing our premium frying oils! It’s certainly a successful and very measurable promotion. Keep in mind, we are only scratching the surface. Thanks again for all of you efforts! More to come…

    Bill McCullough
    Director of Marketing, Bunge Oils

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