Mission Statement

Pepsi’s mission statement has absolute clarity

How great is the “We have absolute clarity about what we do” part of Pepsi Bottling Group’s mission statement?

It removes anxiety for everyone – that’s leadership. (More great leadership lessons in Marcus Buckingham’s book The One Thing You Need To Know.

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Darling prospects

Darling International sells their grease removal services directly to 90,000 operators…

Interesting meeting today in Dallas with Darling International, “the leading provider of rendering, recycling, and recovery solutions to the nation’s food industry.” Grease removal. They sell their services directly to 90,000 foodservice operators – potentially creating enrollment opportunities via invoice stuffers, salesperson-delivered brochures, bonus codes & the like. When a service provider sponsors Foodservice Rewards, the cross-sell/up-sell message appears in the points deposit confirmation e-mail.

 

I was a New Orleans virgin until NACUFS

Purdue University is sitting on 10,000 codes and the Foodservice Director didn’t know he could mail-in or get a scanner…

The National College and University Foodservice show was held this week in New Orleans.

Insights: Purdue University is sitting on 10,000 codes. The Foodservice Director didn’t know he could mail-in or get a scanner. I wonder how many other Group Feeders have the same issue?

Perhaps it’s time to send this segment post-paid collection envelopes. That, and create a 20 or 30 code-at-a-time entry screen.

We also have to work the Sponsors’ trade show contacts harder to get signage up at shows.

The new freestanding signs will be a big help. The Value Plus sponsors had excellent execution and a booth that drew traffic and were signing up operators.

 

UK FSR launch, see press coverage

The UK office cleverly designed this press kit, available at foodservicerewards.info

The UK launch of FSR was, as they say across the pond, “smashing” – which got great coverage in The Publican, the UK’s equivalent of Nation’s Restaurant News.

Note also the clever virtual press kit created by BI’s UK office at www.foodservicerewards.info. Use the login: demo and the password: demo to access all of the site’s features.

 

Keep Your Eyes Peeled

About 40 people will be attending the UK FSR launch meeting to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout…

The UK office is more creative:

Look at this campaign inviting prospects and the trade press to tomorrow’s UK launch of FSR at the ultra-hip London restaurant, Quod.

It consisted of three waves:

1) A grapefruit mailed with a “keep your eyes peeled” sticker and the date written on the peel in black marker – no other details

2) A teaser invitation sent via e-mail with a few more details

3) This grapefruit shaped printed mailer with all event details

About 40 people will be attending to hear among others, Karla Bendel describing the program’s impact on Nestle’s US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout.

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Latest website improvements

Significant improvements were recently made to the FSR website

Wanted to bring to your attention several website updates:

See the updated Country Selection page, the revised How It Works page (including testimonials!) and the updated Join Free pages.

 

Certified by Mr. Clean

OK, he’s really tall. And those bleached-white eyebrows? Really weird. But it’s a full-time job that pays well, he says.

OK, he’s really tall. And those bleached-white eyebrows? Really weird. But it’s a full-time job that pays well, he says.

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Skinny Dough Boy?

And what’s this? A skinny Dough Boy? Must be part of the industry’s reaction to all the obesity lawsuits.

And what’s this? A skinny Dough Boy? Must be part of the industry’s reaction to all the obesity lawsuits.

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The Mute Baron

It’s true, the Red Baron doesn’t speak. Not a word. Would spoil the illusion, I guess. Without that paste-on mustache, he looks about 13 years old.

It’s true, the Red Baron doesn’t speak. Not a word. Would spoil the illusion, I guess. Without that paste-on mustache, he looks about 13 years old.

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