Brand Shopping is Tough on Distributor Sites

Just 25 percent of restaurant operators who order online through distributor website “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want.

Foodservice operators have difficulty finding and placing orders for specific brands on distributor Web sites, according to a new report by Datassential.  Titled “How Operators Buy,” the study found just 25 percent of restaurant operators who order online “always” or “often” search by brand, with many operators complaining that sites make it difficult to locate the specific brands they want. This opens the door to preferred brands being ignored when it matters most – at the time of purchase, according to the report.

Another hurdle for manufacturers is brand inconsistency on distributor ordering sites, according to Datassential. The company advises that the industry needs to work towards uniform presentation of brand names and product descriptions on these sites.  If abbreviations are used, they should be done in a way that is intuitive, easy to remember and aggressively promoted.

As GS1 standards move us toward consistent presentation of our products, manufacturers can get a head-start by partnering with Profile or other recognized methods of standardization.

 

Hiring and retention has replaced food prices as the top worry for restauranteurs

Tired of customers grinding down your food prices? Don’t reduce your margins; instead help operators reduce their labor costs

Tired of customers grinding down your food prices? Don’t reduce your margins; instead help operators reduce their labor costs.

According to the 2005 Datassential Operator Survey, when “decoding the profit and loss puzzle for your restaurant customers, it’s important to keep in mind that labor is nearly as large an expense as the food itself.”In fact, hiring and retention has replaced food prices as the top worry for restauranteurs”, says Hudson Riehle, Senior Researcher at the National Restaurant Association.

Operators want help managing the cost of their human assets, but few suppliers offer it. Introduce your customers to Foodservice Rewards – it earns them free gifts to recognize and reward staff and reduce the cost of running their operations.

 

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