CRFA show a “hit” for new membership

Foodservice Rewards actively solicits new members at the Canadian Restaurant and Foodservices Association Show

Earlier this week Foodservice Rewards team members were busy signing up new Canadian operators at the annual CRFA trade show in Toronto. During the three day show over 250 new operators joined the program and will soon be earning rewards! Several Sponsors supported the effort by handing out bonus point cards to prospective new members. Canadian membership is now approaching over 8,000 operators!

 

Smucker’s Canada Website

Wow, a best-ever integration of Foodservice Rewards to a Sponsor’s website…

Not only has Smucker’s Foodservice maximized the promotional real estate on their website, they’ve launched with two super-successful promotions.

Writes Sean Nugent, Marketing Manager, Foodservice: “Aaron, I’ve received lots of positive feedback on promo results! Let’s discuss how soon we can do two more…”

We can help with that :-)

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Those Creative Brits

The holidays bring out the best of British creativity…

House copy from the Christmas Edition of the Extra Points Newsletter in Britain:

To be sung to the tune of ‘Jingle Bells’

Working through the year,
Buying lots of Brands.
Enter all your codes
Get a friend to give a hand!

You can earn great Rewards,
And motivate employees.
What fun it is to earn Rewards
In a way that’s so easy…

Oh jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Merry Christmas!

Foodservice Rewards

 

Kelloggs Canada Gets Off to a Great Start

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join.  Of course, versions were created for both the English and French speaking customers. 

English

Postcard Front - English
Postcard Back - English

French


Postcard Back - French

Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.

Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program.  To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes  to encourage rapid redemption.

English

French

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Easy Employee Recognition

Foodservice Rewards makes it easy to run an employee recognition program in your operation…

“While many foodservice businesses recognise the benefits of employee reward and recognition programs, lack of resources and prohibitive costs have until now made such schemes difficult if not impossible for small to medium sized operators to implement” reads the introduction to this media release.

Highlighting Nestle & Goodman Fielder’s participation in the Australian Foodservice rewards programme, it’s received good coverage in trade publications.

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Kellogg’s Canada Live!

Kellogg’s Canada launched their cereal portfolio participation in Canada today, supported by email, direct mail, POS and a sweepstakes overlay…

We’re excited to announce that Kellogg’s Canada went live in Canada today – a big thanks to Tyler Aasness, Aaron Thompson and the entire operations team for their efforts.

Kellogg’s also launched a page on their website that includes sell sheets operators can download. For fun, you can also click on “francias” at the top-right of the screen and see the site in French.

To get them off to a great start, we’re mailing postcards to 4,000 operators who have participated in previous Kellogg’s promotions (English & French versions). We’re also sending eBlasts to all Canadian operators promoting a sweepstakes they can enter by redeeming Kellogg’s reward codes.

Aller le Canada!

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“Thank you for the gifts for our staff”

“The staff each chose a balloon in which there was a number which corresponded with a present to unwrap…” writes this Australian operator

barnacle billFrom: Leanne Spirou
To: Foodservice Rewards Email, Mailbox
Subject: Thankyou

Hello just a note to say thankyou for the gifts we were able to purchase for our staff through Food Service rewards.

The night went fantastic and we gave out 12 wonderful gifts to our staff including a TV. The staff each chose a balloon in which there was a number which corresponded with a present to unwrap.

Once again thanks for being a great program to be involved with.

Leanne Spirou
Barnacle Bill Seafood Restaurant Holden Hill, South Australia

 

Australasia going gangbusters!

FSR Australia is 3/4 of the way to their enrollment goal for the year…

The current total number of Australasian Members is now over 3,900 – more than three quarters to the goal for the year (set by one of the Sponsors, BTW). The team is also preparing for the Fine Food trade show in Sydney, the biggest trade show of the year in Australia at which this clever new mascot will make its first appearance.

Sponsor Goodman Fielder is also attending the show and has plans for their stand to be stocked with FSR materials and bonus gift cards.

Another successful strategy down under has been to get buy-in at the corporate level from large contract managed operators such as Sodexo and Delaware North. They have already sold the concept to three of the largest contract managed companies who are enrolling all of their locations. For example, Sodexo already has 36 locations enrolled and almost half of them have already entered Reward Codes.

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Salt, Pepper and a Snuggie

Salt and Pepper Shakers and a Snuggie mark the 1st redemptions in the Australasian Foodservice Rewards programme…

ella_auckland_fsrWhile on vacation in Auckland, NZ, my daughter spotted these reward codes in a local cafe.

There are now over 1,000 active participants enrolled in the Australia/New Zealand program, which is already 20% of the first year goal set by the FSR AU team. There have also been an impressive 5 million Reward Codes ordered and 20,000 Reward Codes redeemed.

And what where the first merchandise redemptions, you ask? The answer…Salt and Pepper shakers and a Snuggie! (Well, it is winter Down Under.)

 

New Sponsors, Eh?

Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight…

Canadian_FlagWe’re pleased to announce a duo of new sponsors of the Canadian Foodservice Rewards program: Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight, with over 30 individual participating brands. Welcome!

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