CRFA show a “hit” for new membership

Foodservice Rewards actively solicits new members at the Canadian Restaurant and Foodservices Association Show

Earlier this week Foodservice Rewards team members were busy signing up new Canadian operators at the annual CRFA trade show in Toronto. During the three day show over 250 new operators joined the program and will soon be earning rewards! Several Sponsors supported the effort by handing out bonus point cards to prospective new members. Canadian membership is now approaching over 8,000 operators!

 

Smucker’s Canada Website

Wow, a best-ever integration of Foodservice Rewards to a Sponsor’s website…

Not only has Smucker’s Foodservice maximized the promotional real estate on their website, they’ve launched with two super-successful promotions.

Writes Sean Nugent, Marketing Manager, Foodservice: “Aaron, I’ve received lots of positive feedback on promo results! Let’s discuss how soon we can do two more…”

We can help with that :-)

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Kelloggs Canada Gets Off to a Great Start

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join.  Of course, versions were created for both the English and French speaking customers. 

English

Postcard Front - English
Postcard Back - English

French


Postcard Back - French

Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.

Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program.  To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes  to encourage rapid redemption.

English

French

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Kellogg’s Canada Live!

Kellogg’s Canada launched their cereal portfolio participation in Canada today, supported by email, direct mail, POS and a sweepstakes overlay…

We’re excited to announce that Kellogg’s Canada went live in Canada today – a big thanks to Tyler Aasness, Aaron Thompson and the entire operations team for their efforts.

Kellogg’s also launched a page on their website that includes sell sheets operators can download. For fun, you can also click on “francias” at the top-right of the screen and see the site in French.

To get them off to a great start, we’re mailing postcards to 4,000 operators who have participated in previous Kellogg’s promotions (English & French versions). We’re also sending eBlasts to all Canadian operators promoting a sweepstakes they can enter by redeeming Kellogg’s reward codes.

Aller le Canada!

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New Sponsors, Eh?

Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight…

Canadian_FlagWe’re pleased to announce a duo of new sponsors of the Canadian Foodservice Rewards program: Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight, with over 30 individual participating brands. Welcome!

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Bilingual Case Inserts Promoting Program

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

We now have 1,000 operators, 15 distributorships and 155 DSR’s enrolled in Canada and the number grows every day thanks to intiatives like this creative Nestle case insert.

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Canadian Chef Educators

The Canadian Chef Educators Association supports Foodservice Rewards…

Just a quick note to share that the Canadian Chef Educators Association has updated its website with a link to Foodservice Rewards, which receives approximatley 10,000 uniques visitors per month. The Association is also planning on blasting out a FSR-supplied email to its 300 members.

 

French Canadian site is live!

Over 900 development and testing hours went into…

Congratulations to the operations team who worked so hard to launch in time for the Canadian/International Food and Beverage Show!

Over 900 development and testing hours went into this release. During that time the team also:

  • Responded to over 3,000 customer service inquiries
  • Processed 266 daily point deposits for operators
  • Ran 231 Sponsor Data Extract reports for Sponsors
  • Sent daily and weekly welcome emails, confirmation emails, and unqualified emails
  • Verified over 4500 new enrollees
  • Madhu and his wife had a baby girl
  • Ron and Mike each got engaged

Thank you to all who had a hand in the development and support of these exciting new features!

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