100 Millionth Code? Place Your Bets

Time to start the betting pool: When will the 100 millionth reward code be entered?

Here is a Foodservice Rewards® Sponsor Update for your review.

This update includes information about:

* A milestone celebration,
* The next Sponsor Meeting date,
* A cool new metric for you, and
* An update on our marketing efforts.

As always, please contact Aaron, Ashleigh, Marty, Tyler or me with questions, comments, and ideas. Thanks!


Spring ’09 Sponsor Meeting Agenda

Looking for the full agenda for the February 25 and 26th sponsor meeting in Savannah?

The February 25 and 26th Sponosr meeting in Savannah is just six weeks away! Here is the full agenda for the upcoming meeting.


Sponsor Update: Savannah Meeting & More…

Sponsor meeting update + Most Valuable Operators + communication strategies in this Sponsor Update

Attached is a Foodservice Rewards® Sponsor Update for your review.

It includes:
– An update on the February Sponsor Meeting
– Help identifying your Most Valuable Operators
– Operator communication suggestions
– An overview of efforts to improve e-Newsletter open rates

As always, contact Sandy, Aaron, or me with questions, comments, and ideas.


2009 Spring Meeting in Savannah, GA

Savannah Sponsor meeting: We’ll meet on Wednesday from 3 PM to 6 PM on February 25th, 2009 followed by networking and dinner. On Thursday, we meet from 8 AM to 3 PM.

Tip ‘o the hat to Carol Ewing and Splenda for suggesting that we host the February 25th and 26th, 2009 Sponsor Meeting in historic downtown savanna. As you will see from this Sponsor Update, we’ll meet on Wednesday from 3 PM to 6 PM, followed by networking and dinner. On Thursday, we meet from 8 AM to 3 PM.

Mark your calendars!


Learn More With FSR-U

FSR-U, a new learning/sharing opportunity will be coming to Sponsors via webcast the 2nd Tuesday of the month…

While many of our formal learning opportunities take place during Sponsor Meetings and Account Reviews, we’re also launching FSR-U, a bi-monthly roundtable discussion of all things Foodservice Rewards.

We’ll bring you together through conference and Webcast technology on the 2nd Tuesday of January, March, May, July, September, and November from 11 AM to 12 PM Central Time.

You’ll ultimatley define the agenda – and below are sample topics:

  • Promotions: Promotion functionality and options, using data to plan a promotion, promotion calendars, basic do’s and don’ts and analyzing promotion performance.
  • Etelligence: System functionality, key reports, modifying and customizing reports, helpful tips and tricks, saving reports and sharing data.
  • Data Analysis : What to track, how to track it, when to track it, promotion planning insights, promotion results, redemption trends and overall performance.
  • Most Valuable Operators : Defining MVO’s, identifying MVO’s, building relationships with MVO’s, and moving from a transaction-based focus to a relationship-based focus.
  • Operator Interaction: Communicating with first time buyers, recognizing and caring for existing buyers, data-driven communication, and direct mail vs. e-Blast vs. telemarketing vs. sales/broker visit.
  • Trade Shows: Marketing materials, Coalition activities and impact, and operator interaction.
  • DSR Program: How it works, override points, promotions, house-specific promotions and reporting.
  • Sales Team Involvement: How to involve the sales team, when to involve the sales team, identifying advocates and building success stories.
  • Product Portfolio: Guidelines for program inclusion, labeling options and reporting options.

    11th Sponsor Meeting

    The 11th sponsor meeting produced many requests for follow up, including this link to the Shift Happens video…

    A heartfelt thank you for participating, so actively, in our 11th sponsor meeting. As an indication of your interest, we’ve had multiple requests for copies of Peggy Beaudoin’s presentation and template for integrating FSR into your planning process and for sharing results with senior management. We’re in the process of burning all the presentations onto CD and will send them shortly.

    The second most popular request was for the link to the Shift Happens video, which is embedded below:

    Finally, if we have general agreement, we’ll re-brand the awkwardly named “pre-registration promotion” Super Select, “goal set” Goal Stretch and remember to use each code to Reward and Record operator purchases :-)

    Tagged with:

    April 8-9, 2008 Sponsor Meeting

    Here’s the April 8 and 9, 2008 Sponsor Meeting agenda

    Here is the April 8th and 9th Sponsor Meeting agenda.

    Please respond to this update by Monday, March 3rd with the following information:

    a) Name(s) of staff attending the Sponsor Meeting
    b) Number of hotel rooms needed
    c) Arrival and departure date of each attendee
    d) Special needs, if any, for attendees

    As you finalize your travel plans, please forward your itinerary to Erin Breczinski.


    Exclusive Categories to be Phased Out

    exclusive categories will no longer be available in Foodservice Rewards, however…

    As discussed previously and again at the June Sponsor meeting, Foodservice Rewards will no longer be offering category exclusivity, effective June 30th, 2008. Of course, Sponsors’ contracts that contain exclusivity clauses will be honored through the current term and private label brands will always be excluded from participation in the coalition.

    The primary reason for the change of policy is to increase operators’ and DSR’s earning power and engagement. A secondary reason is to combat the rise of competitive programs, such as Brand Points Plus, which launched at this year’s NRA show.

    Brand Points Plus appears to be a re-incarnation of Cool School which has steadily lost sponsors and operators to Foodservice Rewards. The program is fulfilled from the same address as Cool School and suffers from the same design flaws:

    1) Point Expiration. Unlike FSR, whose points don’t expire, BPP’s Points expire after 18 months. Point expiration is one of the leading causes of participant dissatisfaction observed in BI’s 50+ years’ experience managing loyalty programs.

    2) Proof of Purchase. Unlike FSR’s reward codes – which are now being entered on the website at the rate of over 1,000,000 per month – BPP requires mail-in proof of purchase, suggesting:

    “The simplest and most efficient way to verify purchases is to request a velocity/usage report from your distributor(s). This report should list a summary of your qualifying product purchases for the time period specified (i.e. July 1st through September 31st, 2007).”

    That might work for large school districts, (many prefer entering codes online) but when you are an operator like Jefferson Davis Academy, what are the odds that a distributor will run a special report for you?

    3) Verification. Unlike FSR, where each reward code painlessly identifies the corresponding product, pity the poor unfortunate soul at BPP who combs through each invoice or distributor velocity report trying to match distributor code numbers to qualifying manufacturers’ products.

    From their FAQ’s:

    What if the manufacturer’s product code numbers do not match the code numbers on the distributor reports or invoices?

    “Occasionally [read: almost always] a distributor will assign a product code that is different from the manufacturer’s code. If there is any question, ask your distributor for verification.”

    4) Too few reward choices. BPP: 233 (only 10 of which are Foodservice specific) vs. FSR: 2,500+ (updated quarterly) and a reward auction featuring one-of-a-kind finds and experiences.

    For additional comparisons, see the prior post cataloging the shortcomings of Step Up To The Plate, many of which are similar/the same.

    As branded manufacturers, we are more effective all working together to add value for operators and ultimately, the exclusivity policy change will mean a more robust program for all constituencies: Manufacturers, Operators and Distributorships.

    Please feel free to contact me with questions.


    Sponsor meeting feedback

    “What a great time to meet you and the other sponsors” enthuses Carol Ewing of Splenda Foodservice following the Las Vegas sponsor conference…


    Thank you all so much for a fabulous meeting! Everything was perfect – what a great time to meet you and the other sponsors! Your hospitality was wonderful and the site was unbelievable. Here’s to the start of a great long relationship!!

    Carol A. Ewing
    Director of Marketing
    Diamond Crystal Sales, LLC


    June 6-8 Sponsor Meeting Registration

    Reminder to register for the June Sponsor Meeting in Lake Las Vegas featuring Special Guest Speaker Ran Kivetz on Behavioral Economics and how it impacts your customers’ choices, plus proprietary research to help understand why operators choose private label over national brands. More information, including agenda, available here.

    Reminder to register for the June Sponsor Meeting in Lake Las Vegas featuring Special Guest Speaker Ran Kivetz on Behavioral Economics and how it impacts your customers’ choices, plus proprietary research to help understand why operators choose private label over national brands. More information, including agenda, available here.


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