Butterball Launches New Website – Updates Foodservice Rewards Feature

Best Practice – adding Foodservice Rewards how-to on sponsor website

Butterball recently launched a new foodservice website.  As part of that launch, they updated the Foodservice Rewards section that describes how easy it is for operators to participate and earn from purchasing Butterball products!

Tagged with:
 

Online Advertising with Foodservice Director & Restaurant Business

Latest online Foodservice Rewards ads targeted to operators…

While the message remains the same  to operators – Foodservice Rewards is free to join and easy to participate in – much of the former print advertising has moved online with our Foodservice Director and Restaurant Business partnership.  The goal is to remind existing members to enter codes and to engage new operators to join.  Note the use of our branded sponsor logos to draw attention.  Below is an example of the online ads currently running.

 

Best Practice – Adding Foodservice Rewards to Product Brochures

Basic American Foods highlights Foodservice Rewards participating products on brochures…

Foodservice Rewards should be integrated through-out a sponsor’s marketing execution.  In the past, we have shown examples of integration with manufacturer websites, in advertising, and below is a great example from Basic American Foods of highlighting Foodservice Rewards participating products on product brochures.

Tagged with:
 

FoodService Director to Partner at NACUFS

Free & Easy Ad featured in Foodservice Director Magazine…

The fourth annual Free & Easy Party will be held in Baltimore during the NACUFS Annual Conference.  This year, FoodService Director Magazine will co-host the networking dinner designed to bring the Foodservice Rewards program to life for college operators.  Below is an advertisement promoting the event which will run in the April and May issues of FoodService Director.  Sponsors this year include Kraft, Rich’s, Heinz, Sara Lee, and Neil Jones Food Company.

Tagged with:
 

Bonus Cards – NEW QR Code Option

QR code scanning for bonus cards…

Hello,

I wanted to let you know that we now have the capability of adding QR codes to bonus/gift cards offered by sponsors to make it easier for operators to enter the codes and highlight our smartphone capabilities. We recently put this place with our own FSR gift cards; the artwork is shown below.  There is no added charge to do this and thanks to Marty Malley for suggesting it!  These will be a hit at our next trade show.

If you have any questions, please let me know.

ERIN BRECZINSKI Account Manager | Coalition Marketing d 952.844.4530 |

 

Creative changes Increase Enewsletter Open Rates

The operator specific bi-weekly enewsletter open rates increased to over 20% in 2013…

ExtraPoints eNewsletter open rates  increased versus 2012 due to the new creative, subject lines and mobile accessability.

 

Mousepad Mailing to Prospects

Ongoing reminder when they use their mouse…

How will the Sysco/US Foods merger impact National Brands?  We believe it is more important than ever for foodservice manufacturers to build a relationship with their operator customers.  We reminded our prospects of this with a mouse pad mailing.  If used, it will be a constant reminder that Foodservice Rewards can provide visibility and ongoing communications to operators.

 

 

3rd Annual Free & Easy Party

Loads of fun, Thousands of points

Caricature Fun

Terry Waltersdorft, Faith Baptist Bible College - 50K Point Winner

 

 

 

 

 

 

The 3rd annual Free & Easy Party during the NACUFS conference was enjoyed by all attendees.  It’s provided a great opportunity for Rich’s, Neil Jones Food Company, and King & Prince Seafood to network and meet some of their college supporters.   Along with a terrific meal at Crave, operators enjoyed live music, a caricature artist, and winning thousands and thousands of points!

 

Tagged with:
 

Foodservice Rewards & SNA

Foodservice Rewards continues to be prominent in the K-12 segment…

The above logo was designed to highlight the benefits of Foodservice Rewards for the K-12 segment.  AdvancePierre requested the logo and is one of the first sponsors to highlight it on their school specific POS.

Codee traveled to the Annual National Conference for SNA in Kansas City this year to promote sponsors, specifically Rich’s who hosted Codee through-out the show!

Tagged with:
 

2013 FSR Sponsor Prospect Brochure

Brochure summarizes program benefits for sponsors…

We have just updated the Foodservice Rewards Sponsor Brochure.  This was created as a quick summary of the program for potential sponsors.  The brochure will be mailed to over 300 decision-makers and influencers in the foodservice industry.

 
Page 1 of 1812345...10...Last »

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us.

Foodservice Marketing © 2002-2011 All Rights Reserved