Partnership with Anything4Restaurants.com

Foodservice Rewards partners with Anything4restaurants for additional web impressions…

Foodservice Rewards has partnered with Anything4Restaurants.com to help promote new membership and engagement.  The website is visited by foodservice professionals sourcing products and distribution.  Foodservice Rewards currently has advertising exposure on the rotating storytool (photo below) as well as the promotions tab on the left rail.

 

Celebrate Butterball’s Launch Campaign

Butterball Foodservice uses bold, consistent creative with broad placement for the launch of two new turkey breast products…

Butterball Foodservice is using bold, consistent creative with broad placement for the launch of two new turkey breast products.  Each ad leverages Foodservice Rewards promotions and points, taking customers to product and promotional information on Butterball’s website.

Butterball Foodservice Director of Marketing, Richie Jenkins explains, “We’ve used the FSR tie as our primary launch and promotion feature for these two new items.  There have been . . . treatments in newsletters and online banners/blocks, but all tied back to FSR.”

Examples include this placement in Restaurant SmartBrief’s eNewsletter:

Butterball - SmartBrief eNewsletter

Butterball's top placement in SmartBrief's Restaurant eNewsletter

 and this banner ad on foodservicerewards.com.

Butterball Foodservice Rewards Banner Ad

Butterball's top placement banner ad on Foodservice Rewards' high-traffic Code Entry page

Butterball's Product Detail page with FSR identifier and link to dedicated Promotions page

Butterball's Product Detail page ID's the products as participating in FSR and provides a link to their dedicated Promotions page

Both link back to product detail pages that include a prominent link to a dedicated “Promotions” page.

The Promotions page completes the circle with a referral to Foodservice Rewards and free points for new enrollees.

Butterball's Dedicated Promotion Page

Butterball's dedicated Promotions page introduces the benefits of FSR and directs them to sign up with FREE points

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Nestle Customers Go for the Gold

Nestle’s customers are going for the gold…

Goal Stretch promotions ask operators to purchase more products in a given timeframe.  Nestle’s customers are going for the gold this Spring during their Gold Points promotion

Note the creative calls out Stouffer’s specifically, but also identifies the other brands included in this promotion.

The promotion was communicated using the bi-weekly enewsletter, eblast (left), direct mail, plus banners on both the Foodservice Rewards and the Nestle’ Professional websites. 

This goal stretch promotion will put Nestle’ in the gold as well!

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P&G’s Batter Up Promotion

P&G’s “Batter Up” promotion cleverly promotes cross-portfolio purchases via a “double, triple, home run” theme…

See P&G’s clever Baseball themed promotion with Double, Triple & Home Run points for cross-portfolio purchases.

In particular, check out the custom landing page and corresponding DSR Incentive on the PGPro.com web page being promoted via banners & email.

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Use Web Banners to Identify Your Customers

Pierce Chicken is making good use of their online media buys to identify and track their customers by encouraging them to join…

Copy this best practice: Use your online media buys to get customers enrolled (click on the banner) so that you can begin tracking thier purchases and understand who they are, what they buy, how often they buy – and what you can do to help them buy more…

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"What’s New?" at NRA

Driving booth traffic at NRA is the objective of these pre-show emails and banners…

Bonus Point Gift Cards feature prominently in this year’s pre-National Restaurant Show communications designed to drive operators to sponsors’ booths.

 

Communication Specificatons

Been wondering where to find the technical specs for banners, images, graphics and more?

Been wondering where to find the technical specs for banners, images, graphics and more? Details can be found here or on the “communication specifications” link under Fact Sheets in the right column.

 

Dot Banner on FSR

This Dot Foods banner on the DSR and distributor portion of the Foodservice Rewards site builds awareness…

Here is a screenshot of the Dot Foods ad that is appearing to enrolled DSR’s and Distributor Program Managers when they log in to Foodservice Rewards.

All of our sponsors (except Hormel) are doing business with Dot Foods. Dot stocks over 60,000 items and only asks for 1 pallet minimums from their distributor customers. They cater primarily to the independent distributor by allowing him to buy from sponsors like Nestle and General Mills without having to hit their individual minimums. So, for example, an operator customer of that distributor could request one case from Nestle, one case from Mills, and as long as the entire order equals one pallet, the order ships.

Currently, only purchasing people at a distributor have access, however, Dot is experimenting with the ability to let DSR’s log in to their database as a way to improve sell through.

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Combo Like Crazy

Looking to increase cross portfolio purchases? Take inspiration from Unilever’s “combo like crazy” banner advertising…

If you want to increase cross-portfolio purchases, take inspiration from Unilever’s “combo like crazy” promotion advertised with banners on the new site and landing pages – think of them as a virtual sales calls when combined with a trial or points offer.

Compare this technique to an in-person sales call (which can easily cost $300) and one begins to glimpse the power of direct marketing in Foodservice.

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Wake Up To Rewards

Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals…

Consistently successful promotions integrate multiple media channels:

1) Banners on the website. Here are all the placement options available to you, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).

2) Links to an explanatory landing page. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.

3) Send e-mail reminders to your key audience segments. Here are excellent examples from Bunge and Schwan’s.

4) Complement your efforts with print-on-demand mail. Not everyone can afford to send a 20 page magazine to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments.

Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals.

You know the drill: Contact your Coalition Manager (a.k.a. the “easy button” for a quote and turnkey promotion set up).

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