Best Practice – Adding Foodservice Rewards to Product Brochures

Basic American Foods highlights Foodservice Rewards participating products on brochures…

Foodservice Rewards should be integrated through-out a sponsor’s marketing execution.  In the past, we have shown examples of integration with manufacturer websites, in advertising, and below is a great example from Basic American Foods of highlighting Foodservice Rewards participating products on product brochures.

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2013 FSR Sponsor Prospect Brochure

Brochure summarizes program benefits for sponsors…

We have just updated the Foodservice Rewards Sponsor Brochure.  This was created as a quick summary of the program for potential sponsors.  The brochure will be mailed to over 300 decision-makers and influencers in the foodservice industry.

 

P&G School Cleaning Program Brochure

Measure your direct mail readership and increase response rates by enclosing reward codes…

Brochures containing reward codes (see P&G example) increase email open rates and direct mail readership. Ask John for a multi-use reward code (a special fixed code that is easy to print – but magically, can only be entered once by each recipient).

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