Bonus Cards – NEW QR Code Option

QR code scanning for bonus cards…

Hello,

I wanted to let you know that we now have the capability of adding QR codes to bonus/gift cards offered by sponsors to make it easier for operators to enter the codes and highlight our smartphone capabilities. We recently put this place with our own FSR gift cards; the artwork is shown below.  There is no added charge to do this and thanks to Marty Malley for suggesting it!  These will be a hit at our next trade show.

If you have any questions, please let me know.

ERIN BRECZINSKI Account Manager | Coalition Marketing d 952.844.4530 |

 

Kelloggs Canada Gets Off to a Great Start

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join.  Of course, versions were created for both the English and French speaking customers. 

English

Postcard Front - English
Postcard Back - English

French


Postcard Back - French

Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.

Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program.  To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes  to encourage rapid redemption.

English

French

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Communication Specificatons

Been wondering where to find the technical specs for banners, images, graphics and more?

Been wondering where to find the technical specs for banners, images, graphics and more? Details can be found here or on the “communication specifications” link under Fact Sheets in the right column.

 

Involve Your Salespeople

Kraft Foodservice illustrates a best practice with this internal program communication to salespeople…

Here’s a terrific example of an internal announcement to salespeople! It’s a good idea t0 provide your salespeople information like this and bonus gift cards to involve them in the program and encourage participation by key accounts.

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Gift cards now available for your sales force

Help your brokers and salespeople get appointments by supplying gift cards to hand out after cuttings…

Help your brokers and salespeople get appointments by supplying gift cards to hand out after cuttings, win-back calls or visits to trade show booths.

This handy fact sheet details pricing and design options.

 

Placing equipment? Try this

Whether placing ice cream dispensers, coffee machines, soup kettles or pizza ovens, you’ll enjoy more success generating leads by offering points …

Whether placing ice cream dispensers, coffee machines, soup kettles or pizza ovens, you’ll enjoy more success generating leads by offering points (see Schwan’s example.) Not only can sales people deliver a bonus point hand-out upon installation, but you can also track compliance (and automate rebates) using your data extracts. Ask John.

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