Would it be possible to send me a sample?

“We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program

From: Michael Noak [mailto:mnoak@advancefoodcompany.com]
Sent: Monday, November 10, 2008 2:50 PM
Subject: FW: Sample?

FYI – this is an example of the way we’re trying to utilize the program through the Direct-to-Operator approach.

This account may be small, but we’re able to work one-on-one with her through our Inside Sales approach (phone work out of Enid or OKC).

This operator approached us just so she could get FSR labels. As it turns out, she thinks our product is better, but we already knew that…

From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Monday, November 10, 2008 2:21 PM
To: Michael Noak
Subject: Re: Sample?

Michael,

Thanks for the followup. We will be using the 17-305 from Sandstroms. Will be ordering them in a week or two. Just using up the other meatballs that we were previously using. Thanks for the samples. I will let you know if they do have the rewards label on them. Since that’s what caught my idea about your meatballs. And they taste better then the old ones we were using. Hopefully, in December I can start looking at other brands of yours that offer the reward points. Until then, have a great November. Sincerely, Theresa

—– Original Message —–

From: Michael Noak
Sent: Monday, September 15, 2008 2:50 PM
To: ‘Bri-Esa’s’
Subject: RE: Sample?

Thank you so much for the inquiry. Sure. I’d love to send you samples.

I’m attaching a brochure of participating items for your review (meatballs included). Who is your primary and secondary distributors? I’ll make sure that whatever we’re looking at is currently in-stock.

Feel free to contact me by phone if needed, and thanks again.

Michael Noak
Manager of Operator Development
Advance Food Company
580.213.4452

—– Original Message —–

From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Saturday, September 13, 2008 9:53 AM
To: fsrewards
Subject: Sample?

We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program.

Would it be possible to send me a sample of your meatballs? It would be great if you could.

Thank you for your time. We are a convenience store, with a deli.

Bri-Esa’s Convenience Store
Attention: Theresa Zupancich, Owner

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Samples Away!

This clever Sample offer from Sugar Foods was oversubscribed…

Don’t forget to use Foodservice Rewards to launch your sampling efforts. Example: This clever sample offer from Sugar Foods was oversubscribed.

As a reminder, you can target your audience by any of the fields we store in the database. As an extreme example, if you wanted to send your sampling offer – or any offer – to Chefs (title) named Jeff (first name) in Colleges & Universities (sub-segment) in Minnesota (state) who are not contact managed (ownership type) whose primary distributor is SYSCO (distributor) who have been in the program for at least a quarter (enrollment date) and have not yet purchased from you (product), you could.

Imagine the possibilities for promoting newly stocked items, growing under-penetrated segments, driving contract management compliance and more!

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Use the newsletter to drive sampling

Exceptional sampling and trial results via the ExtraPoints newsletter…

Basic American Foods recently tested a sample offer in the ExtraPoints™ newsletter and Hans Kohte, Senior Marketing Manager, kindly agreed to share the results.

“We have received about 265 emails baf.com website and 36 inbound 800 Calls from email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature’s Own Potato Pearls Mashed Potatoes.

We will be sending them full-size samples along with a special letter that gives them the bonus code they must submit to earn their 150 bonus points. Then we’ll follow-up with telesales calls to get feedback AND try to gain an initial order.

Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.”

If you are interested in executing a similar strategy, we’re happy to help coordinate it through a business partnership with IMT’s Food Sample Express.

7/18/06 updated with permission


Lee Guss, Nestle Foodservices’ Marketing Manager responds:“I agree! Our Carnation Malt free sample offer has been fantastic. We expect over 1000 sample requests before the end of the month!”

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