Brands

Over 300 leading foodservice brands participate in Foodservice Rewards, the industry’s largest direct-to-operator marketing initiative. Here are some of their stories:

Here are a few more:

  • Tom Sampson, SVP & President, Kraft Foodservice North America:
  • “Foodservice Rewards is an important addition to our marketing mix. Customer intimacy is increasingly becoming a key competitive differentiator for branded manufacturers and Foodservice Rewards gives us some great tools to connect directly with operators who believe in added value.”

  • Carla Dougherty, Sr. Director of Marketing, King & Prince Seafood:
  • “One of the best things about Foodservice Rewards is that every promotion is so measurable. During a recent tiered-payout promotion we moved over 30,000 incremental cases in just 90 days.”

  • Evan Carlson of Schwan’s Foodservice:
  • “In one three month period, we acquired 150+ new customers paying full price for pizza – and paid less than $20 in points per first time buyer.”

  • Hans Khote, Marketing Manager, Field Sales, Basic American Foods:
  • “We have received about 265 emails baf.com website and 36 inbound 800 Calls from the email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature’s Own Potato Pearls.Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.”

  • Drew Dozier, Director of Strategic Marketing, AdvancePierre Foods:
  • “We had two separate target lists for our inside sales team to cultivate. One list included end-user customers from our internal database who are not on FS rewards and the other was operators from the Foodservice Rewards database.We were able to confirm sales to 10 times as many targets from the FS Rewards database than we were our non-FS rewards list. Additionally, the receptivity of the end users were instantly improved upon mentioning the FS rewards program making for a remarkably productive effort.”

  • Bernie McGorry, Vice President, Foodservice Marketing, Perdue Farms:
  • “Foodservice Rewards is the best marketing tool in the industry. At my former employer, we spent four years and hundreds of thousands of dollars to build a database of just 15,000 operators. We’ve already achieved that and more at a fraction of the cost.”

  • Jay Siff, CEO, Moving Targets:
  • “I want to let you know how delighted we are with the level of FSR participation we’re getting from our restaurant customers. We see an amazingly high level of participation in those redeeming FSR points. That, no doubt, makes us more valuable to our customers and I’m sure will lead to greater customer loyalty. This is truly a win for everyone involved.”

  • Joe Pawlak, Vice President, Technomic:
  • “I’m very impressed with the quality and quantity of operators using the Foodservice Rewards program. In our surveys, we ask a significant number of probing questions and are always pleased by the level of detail we receive.

    Additionally, our survey participation rate is so high that we obtain the necessary number of respondents within just a few days. Foodservice Rewards has allowed us to significantly streamline our survey processes and provide actionable information to our clients.”

    Still not convinced? See more manufacturer testimonials or operator testimonials or DSR testimonials. Then, call our references.

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