The “Sticker Shock” ad and associated communications ran for three years.  This year, Marty Malley, Marketing Director, tested four new concepts with operators and the result is the new ad below – Aptly named “EASY MATH”.  The campaign will cut across all operator communications re-enforcing the key messaging:

  1. The program is FREE
  2. It is EASY to enter codes
  3. There are Multiple Sponsors and Brands
  4. There are Thousands of Rewards to Choose From