Pierce hosted Foodservice Rewards in their booth at Pizza Expo March 13-15th in Las Vegas.  Last year, the event had over 6,400 attendees.   The Pierce/Foodservice Rewards partnership drove traffic to the Pierce booth and new enrollments for Foodservice Rewards.  A pre-show eblast with details was delivered to both existing Foodservice Rewards members and to operators from the Pierce 2011 Pizza Expo lead list.  Below is the sign that promoted the excitement on the show floor and a picture of the Foodservice Rewards area of the Pierce booth.