Will We Ever Achieve Data Transparency?

Lack of data synchronization continues to plague the foodservice industry with the demise of EFR (efficient foodservice response)…

Here’s an important industry article describing the demise of EFR (Efficient Foodservice Response) as the initiative to synchronize Foodservice Data and highlighting potential successors.

Until new solutions arrive, here’s how Foodservice Rewards helps fill the void:

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Bye, bye, Pete – you’ll be missed

Pete the Foodservice marketer leaves Barber Foods to become “Pete the grocer”…

Pete, please see your BI contract. Section 4.1.22 specifically states that personnel who are highly supportive of FSR and are great drinking partners are not allowed to rotate to another role within their company or leave their place of employment. Our attorneys will be calling your attorneys to immediately rectify this situation.

Seriously, Pete. You will be missed! Best of luck with your own business. Keep in touch and let us know how the business is going.

—–Original Message—–
From: peter_leavitt@barberfoods.com [mailto:peter_leavitt@barberfoods.com]
Sent: Monday, August 20, 2007 7:21 AM
To: Neupauer, John

I have given my notice to Barber, and am opening up my own specialty food store in Falmouth, Maine (where I live)…..

my last official day is Aug 31, but will be actively transitioning everything to Stacy before then!

Thanks,

Pete Leavitt
FS Marketing Manager
Barber Foods

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Incorporating Foodservice Rewards in your Ads

Here’s how to effectively incorporate Foodservice Rewards into your print media

This Barber Foods advertisement is possibly the best example we’ve seen yet of how to effectively incorporate Foodservice Rewards into your print media (Scroll waaaay down).

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Ask Amy: How are DSR enrollments doing?

“I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings” writes Amy Bisek about our progress in growing the DSR incentive program…

63 houses have enrolled 345 385 DSRs. The number of linked customers is 245 293 (Updated: 5/18/06).

I’m often asked how we are promoting the DSR incentive program. In addition to running ads in ID Report, I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings (Feeser’s last week, Cash-Wa in May) and based on the success of exhibiting at Ginsberg’s food show, we will now actively staff booths at other distributor food shows.

I am also building processes to improve DPM and DSR engagement. Soon distributorships will receive:

1) A post-registration How to Get Started Kit including a welcome letter, DSR enrollment fliers, How to Promote FSR at your Food Show flier (in development), and an Operator Enrollment Form.

2) Report samples that illustrate how DPMs can view real-time DSR enrollment progress online.

3) DSR enrollment notification via eMail (which cleverly acts as a reminder to follow up with the DSRs who are not yet enrolled.)

4) Monthly DPM and prospective DPM postcard mailings – this month’s announces the addition of Unilever Foodsolutions, Barber Foods, Basic American Foods and Sara Lee Bakery.

Please contact me with recommendations to improve our marketing efforts so that we can continue to create raving fans like Dan Reilly (32 customers linked) who enthuses:

“As a sales rep for Ginsberg’s Foodservice, our main marketing focus is to promote quality name-brand label manufacturer products at competitive prices. The big box chain foodservice distributors promote their own labels and incent their sales force on that fact. Ginsberg’s and I use Foodservice Rewards to give incentives to our customers through name-brand purchases. It works!!!

My customers now ask for products with the Foodservice Rewards yellow Reward Code labels attached. Any manufacturer that is not part of Foodservice Rewards is missing out on case sales and should consider signing up!”

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Welcome Basic American & Barber Foods!

Welcome Basic American and Barber Foods, the two newest sponsors of Foodservice Rewards…

With stuffed chicken entrees, appetizers, finger foods and innovative new products Barber Foods “bulks up” Foodservice Rewards’ protein offerings.

The leader in mashed and hashbrown potatoes, Basic American Foods, “smoothes out” our vegetable offerings.

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