Kelloggs Canada Gets Off to a Great Start

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join.  Of course, versions were created for both the English and French speaking customers. 

English

Postcard Front - English
Postcard Back - English

French


Postcard Back - French

Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.

Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program.  To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes  to encourage rapid redemption.

English

French

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Kellogg’s Canada Live!

Kellogg’s Canada launched their cereal portfolio participation in Canada today, supported by email, direct mail, POS and a sweepstakes overlay…

We’re excited to announce that Kellogg’s Canada went live in Canada today – a big thanks to Tyler Aasness, Aaron Thompson and the entire operations team for their efforts.

Kellogg’s also launched a page on their website that includes sell sheets operators can download. For fun, you can also click on “francias” at the top-right of the screen and see the site in French.

To get them off to a great start, we’re mailing postcards to 4,000 operators who have participated in previous Kellogg’s promotions (English & French versions). We’re also sending eBlasts to all Canadian operators promoting a sweepstakes they can enter by redeeming Kellogg’s reward codes.

Aller le Canada!

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New Sponsors, Eh?

Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight…

Canadian_FlagWe’re pleased to announce a duo of new sponsors of the Canadian Foodservice Rewards program: Kellogg’s and Smucker’s bring the number of manufacturers in the bilingual Canadian Foodservice Rewards program to eight, with over 30 individual participating brands. Welcome!

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