Best Practice – Websites Feature Foodservice Rewards

Some excellent examples of how some sponsors are leveraging Foodservice Rewards participation on their websites…

To leverage Foodservice Rewards, we recommend that sponsors communicate their participation across their marketing and sales tools.  Below are a few additional website examples from Rich’s, Unilever, Icelandic, and Pierce.

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MVO – Most Valuable Operator

Pareto Principle holds true with Foodservice Rewards…

“The Pareto Principle – For many events, roughly 80% of the effects come from 20% of the causes.” (Source: Wikipedia)
In Foodservice Rewards, 20% of the operators purchase 80% of our sponsor’s cases.  These high volume MOST VALUABLE OPERATORS (MVO’s) should be protected and appreciated by the manufacturers whose cases they buy.   The Foodservice Rewards team recommends:
  1. Thank them for their business
  2. Provide them with special privileges
  3. Track their purchases (red flags/green flags)
  4. Share the information with your sales teams
Pierce reviewed their experience with tracking MVO’s at the September sponsor meeting.  Here’s a few additional communication examples from Sara Lee and Nestle’ Professional Canada.
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Pierce hosted Foodservice Rewards in their booth at Pizza Expo March 13-15th in Las Vegas.  Last year, the event had over 6,400 attendees.   The Pierce/Foodservice Rewards partnership drove traffic to the Pierce booth and new enrollments for Foodservice Rewards.  A pre-show eblast with details was delivered to both existing Foodservice Rewards members and to operators from the Pierce 2011 Pizza Expo lead list.  Below is the sign that promoted the excitement on the show floor and a picture of the Foodservice Rewards area of the Pierce booth.

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Free & Easy – Thank You & List of Winners

“Thanks for attending” note includes photo booth pictures and more…

The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast.  The “thanks for attending” note included pictures from the photo booth and a  list of winners from the prize drawing held during the event.

Anticipation is building for next year’s event in Boston!

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NACUFS – Free & Easy Party

The First Annual Free & Easy Party was a big hit with operators & sponsors!

Free & Easy Placecard - Front

Free & Easy Placecard - Back

 

Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS.   It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market.  The placecard shown provides more detail.  Basic American has already agreed to sponsor the Free & Easy party again next year in Boston. 

Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow.  We gave away thousands of points and the photo booth was a big hit!

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FSR Sponsor “Free & Easy” Party during NACUFS

Announcing plans to bring Foodservice Rewards Sponsors and College operators together in our first annual dinner event…

Delaney Vineyards has been selected for the Thursday, July 14th “Free & Easy Party” during the NACUFS national conference that will be an excellent networking dinner for our participating sponsors.  Delaney Vineyards is a 10 minute bus-ride from the Gaylord Texan Conference Hotel.  We have also partnered with Plate Magazine to further enhance the operator experience.  Participating sponsors include Basic American Foods, Bunge, Nestle Professional, Pierce Chicken, Reser’s Fine Foods, Rich’s and Splenda.

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Use Web Banners to Identify Your Customers

Pierce Chicken is making good use of their online media buys to identify and track their customers by encouraging them to join…

Copy this best practice: Use your online media buys to get customers enrolled (click on the banner) so that you can begin tracking thier purchases and understand who they are, what they buy, how often they buy – and what you can do to help them buy more…

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Best Website Implementation Yet

Here are the files to enhance your website with Foodservice Rewards

Pilgrim’s Pride raised the bar today with this integration of Foodservice Rewards on their website. Should you wish to enhance your foodservice website similarly, just download this file (right-click, “Save Target As…”) It’s a flash file and should be embedded on the web page as 588 pixels wide by 189 pixels high to appear correctly.

You may also want to accompany any website re-launch with an eBlast.

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