4th Annual Free & Easy Party a Huge Success!

4th Annual Free & Easy Party was enjoyed by all…


The 4th Annual Free & Easy Party during NACUFS in Baltimore was a huge success!  Foodservice Rewards partnered with Foodservice Director to bring 120 College Foodservice Directors together for an evening of dining  and networking at Pazo restaurant.  Sponsors included Kraft, Rich’s, Heinz, Neil Jones Food Company and Sara Lee and many chose to showcase products during the cocktail hour.

Foodservice Rewards awarded thousands of bonus points and 1 Free MenuDirections Conference Registration to event attendees. The winners were:

  • 20,000 Bonus Points – Kyleen Lewis – West Virginia University
  • 30,000 Bonus Points – Kelvin Bergsten – Virginia Tech University
  • 50,000 Bonus Points – Debbie Griffo – Syracuse University
  • 1 Free 2015 MenuDirections Conference Registration – Bill Laychur – Pennsylvania State University

Next year’s event will be held in Indianapolis!

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FoodService Director to Partner at NACUFS

Free & Easy Ad featured in Foodservice Director Magazine…

The fourth annual Free & Easy Party will be held in Baltimore during the NACUFS Annual Conference.  This year, FoodService Director Magazine will co-host the networking dinner designed to bring the Foodservice Rewards program to life for college operators.  Below is an advertisement promoting the event which will run in the April and May issues of FoodService Director.  Sponsors this year include Kraft, Rich’s, Heinz, Sara Lee, and Neil Jones Food Company.

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3rd Annual Free & Easy Party

Loads of fun, Thousands of points

Caricature Fun

Terry Waltersdorft, Faith Baptist Bible College - 50K Point Winner







The 3rd annual Free & Easy Party during the NACUFS conference was enjoyed by all attendees.  It’s provided a great opportunity for Rich’s, Neil Jones Food Company, and King & Prince Seafood to network and meet some of their college supporters.   Along with a terrific meal at Crave, operators enjoyed live music, a caricature artist, and winning thousands and thousands of points!


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Foodservice Rewards Rolls the Dice at NACUFS 2013

College Foodservice Directors tested their luck in Minneapolis…

The NACUFS National Conference was held in Foodservice Rewards home city of Minneapolis.  Foodservice Rewards was hosted by Rich’s and created lots of excitement giving college operators the chance to win points and a mini-ipad.

Many sponsors exhibited, so Codee stopped by to say “hello”.

Codee at the Butterball Booth

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Foodservice Rewards & SNA

Foodservice Rewards continues to be prominent in the K-12 segment…

The above logo was designed to highlight the benefits of Foodservice Rewards for the K-12 segment.  AdvancePierre requested the logo and is one of the first sponsors to highlight it on their school specific POS.

Codee traveled to the Annual National Conference for SNA in Kansas City this year to promote sponsors, specifically Rich’s who hosted Codee through-out the show!

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Best Practice – Websites Feature Foodservice Rewards

Some excellent examples of how some sponsors are leveraging Foodservice Rewards participation on their websites…

To leverage Foodservice Rewards, we recommend that sponsors communicate their participation across their marketing and sales tools.  Below are a few additional website examples from Rich’s, Unilever, Icelandic, and Pierce.

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Rich’s 4 Consecutive Ads Tout Foodservice Rewards

Rich’s touts Foodservice Rewards participation in small ad space…

Working with a limited space, Rich’s 4 consecutive Panini ads highlighted their participation in Foodservice Rewards without interupting their key benefits and brand messaging. See Below:

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Free & Easy – Thank You & List of Winners

“Thanks for attending” note includes photo booth pictures and more…

The final communication (right) for the NACUFS 1st Annual Foodservice Rewards “Free & Easy” Party was sent via eblast.  The “thanks for attending” note included pictures from the photo booth and a  list of winners from the prize drawing held during the event.

Anticipation is building for next year’s event in Boston!

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NACUFS – Free & Easy Party

The First Annual Free & Easy Party was a big hit with operators & sponsors!

Free & Easy Placecard - Front

Free & Easy Placecard - Back


Thanks to Plate Magazine and the seven sponsors that hosted the first annual Free & Easy Party during NACUFS.   It was a well run, well attended (80 operators) event and a terrific way to bring Foodservice Rewards alive in the college market.  The placecard shown provides more detail.  Basic American has already agreed to sponsor the Free & Easy party again next year in Boston. 

Foodservice Rewards team members Marty, Lisa, Paul, Ron, and Ashleigh were decked out in yellow.  We gave away thousands of points and the photo booth was a big hit!

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NACUFS and SNA Recap

A quick update on the NACUFS and SNA/ANC shows…

Here’s a quick update on the NACUFS and SNA/ANC shows. Sorry so brief, but I am busy playing catch up and getting ready for ACF that starts on Sunday.

SNA Tradeshow:

Thanks to Aaron for helping staff the Spin to Win at Rich’s booth. We had long, continuous, lines for the first 2 days. We had to ship the prize wheel to NACUFS before day 3 at SNA, but Aaron had traffic on day 3 even without the wheel. Rumor has it that the SNA conference had record breaking attendance. The majority of this segment is aware of the program, and we picked up some additional leads for new enrollments.

NACUFS Tradeshow:

Thanks to Ashleigh and Ron for helping staff the Spin to Win at Rich’s, Bunge and Perdue. We were busy at all booths on both days. They were excited to spin to win and shared with us how much they appreciate the program.

We were able to get both K-12 and NACUFS operators to do video testimonials. Lots of very positive feedback from operators. They “LOVE Foodservice Rewards” – see video for proof!!

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