Here’s a great example from Schwan’s Foodservice of how to maximize click-thoughs by augmenting your Extra Points™ newsletter promotions with a solo eblast and an impactful landing page.
Here’s a great example from Schwan’s Foodservice of how to maximize click-thoughs by augmenting your Extra Points™ newsletter promotions with a solo eblast and an impactful landing page.
“It’s very easy to set up a Foodservice Rewards promotion” says Jennifer Graven in this video testimonial…
Here’s an excellent example of an FSR eBlast helping realign product lines.
Imagine how you could help operators understand your new product introductions if you first knew who was buying which products. Here’s what Schwan’s has to say about the ease of setting up these promotions:
John DeVos, Sr. Vice President, Marketing for Schwan’s Foodservice describes the data-collection benefits of participating in Foodservice Rewards…
It’s hard to know how to spend your marketing dollars wisely if you don’t know who your customers are and what they buy. Here, according to John DeVos, Senior Vice President Marketing Schwan’s Food Service, is how Foodservice Rewards can help.
Whether placing ice cream dispensers, coffee machines, soup kettles or pizza ovens, you’ll enjoy more success generating leads by offering points …
Whether placing ice cream dispensers, coffee machines, soup kettles or pizza ovens, you’ll enjoy more success generating leads by offering points (see Schwan’s example.) Not only can sales people deliver a bonus point hand-out upon installation, but you can also track compliance (and automate rebates) using your data extracts. Ask John.
“In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results” writes Evan Carlson, Schwan’s eBuiness Marketing Manager…
With the average company losing 20-40 percent of its customers every year, it is imperative that we create hard working strategies, not only for acquisition and retention, but also for win-back.
“we sent a message to approximately 800 operators in the Foodservice Rewards program” reports Evan Carlson, eBusiness Marketing Manager at Schwan’s Foodservice. ” These were operators who previously purchased Minh Appetizers but had not redeemed a reward code within five months. In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results. We have plans to execute additional campaigns in the upcoming months.”
Similar efforts such as this one have produced win-back rates of over 14% (33,538 cases for the campaign) for a small investment in email design, delivery and points to respondents. If you have questions about how to use your lapsed buyer reports or need help designing and executing win-back strategy, please contact John Neupauer at 952-844-4566.
It’s true, the Red Baron doesn’t speak. Not a word. Would spoil the illusion, I guess. Without that paste-on mustache, he looks about 13 years old.