The THREE P’s of a Successful Foodservice Product Intro

Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products…

When listening to the webinar entitled “The Three P’s of a successful Foodservice Product Intro”  from AFDR, I was reminded how difficult it is to rely on the DSR to drive new products for a manufacturer.  There are thousands of products available, but only 950 annually drive 80% of a typical DSR’s volume.  The webinar offered the following 3-P’s to  help DSR’s successfully sell your new products (see chart).

The speakers suggest that neither a foodservice broker nor manfacturer representative can possibly visit the 450,000 or so independent operators that drive sales on the “street”.   That is why sponsors of Foodservice Rewards can use our communication tools including the bi-weekly enewsletter to build awareness at the independent operator so they request the new products from their DSR!

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Elevating your Game from Trade Spend to Trade Investment

This fascinating report is a speedy introduction to the major issues facing manufacturers in the Trade Promotion arena…

Join the Trade Investment era. This fascinating report from our colleague at Market Intelligence is required reading for everyone in foodservice from Brand Managers looking for perspective on distribution to Sales Managers hoping to move negotiations from “transactional” to “strategic” – improving the distributor/manufacturer relationship:

Elevating Your Game from Trade Spend to Trade Investment.

Jim can be reached at jimklass@marketiconsulting.com

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