hormel_survive_growIf you haven’t tried “tuning” your promotions to tough economic times, try taking a cue from this successful strategy from Hormel Foodservice.

By utilizing BI’s patented goal-setting promotion type, Hormel was able to establish and communicate individual stretch goals for each operator, based on past purchasing history. As a result, operators achieved their goals either by not “trading down” to private label brands or by buying more broadly across Hormel’s profolio.