Creative changes Increase Enewsletter Open Rates

The operator specific bi-weekly enewsletter open rates increased to over 20% in 2013…

ExtraPoints eNewsletter open rates  increased versus 2012 due to the new creative, subject lines and mobile accessability.


New Sponsor – Krusteaz Professional

Krusteaz Professional joins the Foodservice Rewards Coalition…

                     Continental Mills, now known as Krusteaz Professional,

 joins the Foodservice Rewards Coalition!

Krusteaz has launched their first promotion to create excitement around their sponsorship of the Foodservice Rewards program.  Along with the enewsletter and my promotions pages, they are utilizing the new Story Tool  (see below) to promote their launch.

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The THREE P’s of a Successful Foodservice Product Intro

Using Foodservice Rewards to reach the independent operator directly, will help build awareness and requests to the DSR for your new products…

When listening to the webinar entitled “The Three P’s of a successful Foodservice Product Intro”  from AFDR, I was reminded how difficult it is to rely on the DSR to drive new products for a manufacturer.  There are thousands of products available, but only 950 annually drive 80% of a typical DSR’s volume.  The webinar offered the following 3-P’s to  help DSR’s successfully sell your new products (see chart).

The speakers suggest that neither a foodservice broker nor manfacturer representative can possibly visit the 450,000 or so independent operators that drive sales on the “street”.   That is why sponsors of Foodservice Rewards can use our communication tools including the bi-weekly enewsletter to build awareness at the independent operator so they request the new products from their DSR!

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Newly Designed Enewsletter Launches

Goodbye 10-page enewsletters! Single screen viewing for all promotions is here…

Foodservice Rewards uses the biweekly enewsletter to communicate all promotions that foodservice operators are eligible for.  Multiple versions are created based upon the selected operator targets of the participating sponsors.

 The new enewsletter design is simplified and concise.  It allows all sponsor promotions to be viewed on a single screen and contains additional space to communicate special offers.   Today, when an operator clicks on a promotion shown on the enewsletter, then they are directed to to log into their account where the full promotions are available (and sortable) on their individual “My Promotions” page.  

Both Foodservice Rewards sponsors and participating operators will be pleased!


Those Creative Brits

The holidays bring out the best of British creativity…

House copy from the Christmas Edition of the Extra Points Newsletter in Britain:

To be sung to the tune of ‘Jingle Bells’

Working through the year,
Buying lots of Brands.
Enter all your codes
Get a friend to give a hand!

You can earn great Rewards,
And motivate employees.
What fun it is to earn Rewards
In a way that’s so easy…

Oh jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Jingle bells, jingle bells,
Jingle all the way.
Oh what fun it is to be
Rewarded every day!

Merry Christmas!

Foodservice Rewards


Welcome Emails: New Creative

The new, improved onboarding process features better creative, videos…

Marty’s been doing great work optimizing the welcome emails as part of the new, improved operator onboarding program.

The creative above will go into effect in early June and will be accompanied by two new operator videos (How it Works and Networking Opportunities) using the streaming-video capabilites.

Operators will be notified of the Welcome Bonus email stream/offers on their enrollment confirmation screen, and will receive a 4th bonus point opportunity in their first Extra Points eNewsletter (50 points for taking a survey).

Please let Marty know if you have any questions/comments/suggestions.


Lean Cusine Non-Buyer Conversion Promotion

Communicated exclusively via digital marketing, this clever Nestlé promotion netted “a number of Big Fish that our sales teams will definitely be following up with” according to Lee Guss…

lean_cuisine_conversion.jpgWrites Lee Guss, Manager, Relationship Marketing with Nestle Professional, “This promotion has been quite successful in generating new first-time buyers. It was exclusively communicated via digital marketing – e-mail from, the FSR Extra Points eNewsletter, and a promotion landing page on So far we’ve had 200 operators qualify for bonus points in 60 days, including a number of Big Fish that our sales teams will definitely be following up with.”

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Are You A Regular Buyer? 1st Time Buyer?

Solo eBlasts like this one from King and Prince are a great way to reward existing buyer while attracting new ones…

King and Prince uses great promotional copy:

Are you a regular buyer? Then check out the awesome bonus opportunities available below! First time buyer? We have points for you, too!

in this eblast communicating a volume bonus and trial offer. Reminder, these “special offer” e-communications are available on the week between our bi-monthly extra points e-newsletter mailings.

Contact your Coalition Manager for availability.


Innovation to Cubs Tickets

From eliminating “tub theft” to winning a Chicago Cubs rooftop experience, the bimonthly Foodservice Rewards enewsletter delivers value to operators…

From eliminating “tub theft” to driving traffic your NRA booth to offering “mini-menu” suggestions such as Cheese Swirled with Wine Peppercorn Syrup to winning a Chicago Cubs rooftop tickets to redeeming your points to attend NACUFS, the Foodservice Rewards bimonthly eNewsletter delivers value.


“Increase Creativity and Expand Specials”

“The Food Service Rewards newsletter has helped me increase creativity and expand daily specials by introducing me to new products…”

From: Karen Palmer
Sent: Wednesday, February 20, 2008 3:49 PM
To: CustomerService, Foodservice Rewards

The Food Service Rewards newsletter has helped me increase creativity and expand daily specials by introducing me to new products and promotions available in the market today.

By taking advantage of the promotions brands I trust offer us (and quick easy links to the web pages) the staff and I are able to create new specials and increase our sales by enticing customers, old and new.

Thanks Food Service Rewards.


Karen Palmer, Manager
Christophers, Shelburne Falls, MA


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