Brew City Sweepstakes Winner!

Nebraska retirement community excited to win 100,000 points in Brew City Sweepstakes Promotion!

“Thanks so much for the 100,000 points I received from the Brew City Sweepstakes.  I am SO excited!  You have the very best onion rings!

Our facility houses 67 residents and they love it when I put onion rings on the menu. We also use a variety of your products and have always enjoyed the flavors and the consistency in your products.

I have used the points to purchase a Gateway notebook and a tablet which will, be used in our facility as well as for my (own) use. I often do work from home and use my own computer for this and now I will be able to use these items in both my work environment and home. I can truly tell you I have never won anything before and I can’t express my thanks enough.”

Cindy Little

Director of Foodservice

Paddock Kesington

Beatrice NE


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Instant Win – Surprise & Delight Operators

Foodservice Rewards is running a new type of promotion to surprise and delight operators…

From April 15th-October 15th, when operators enter their foodservice reward codes, randomly selected INSTANT WINNERS will be notified via a pop-up message. The pop-up message will include the award details (prize, shipping, etc…). In addition, every time an operator enters a reward code during the promotional period, they will receive one entry to the grand prize drawing for a trip for two to Napa Valley, California.  Both Krusteaz Professional and Butterball are among the sponsors who contributed prizes for the promotion.

Foodservice Rewards will be communicating the promotion and winner updates via eblasts (see below), the story tool on (see above), a microsite, Foodservice Community and the enewsletter. Foodservice Rewards telemarketing teams will also be reaching out directly to operators via telephone and emails.


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French’s 1 Million Points Sweepstakes!!

Sweepstakes supporting Franks Red Hot Sweet Chili Sauce really gets attention!

In a promotion supported by mulitple advertising insertions, press releases, and a free case offer, French’s offered a sweepstakes awarding a total of one million points to support their Frank’s Red Hot Sweet Chili Sauce. Talk about getting some excitement!







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Kelloggs Canada Gets Off to a Great Start

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards with their past customers.

Kellogg Canada wasted no time in leveraging their partnership with Foodservice Rewards to engage & enroll past customers. They sent a postcard to customers identified from past outreach efforts announcing their addition to FSR and encouraging them to join.  Of course, versions were created for both the English and French speaking customers. 


Postcard Front - English
Postcard Back - English


Postcard Back - French

Kellogg Canada also cleverly equiped Sales with customized gift cards used to promote Kellogg’s at tradeshows and during field sales calls.

Kellogg’s used a custom eBlast to announce their entry to the thousands of Canadian foodservice operators already in the program.  To help operators quickly find and enter those Kellogg’s product codes, they also promoted a bonus point sweepstakes  to encourage rapid redemption.



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Bunge’s 2009 Worlds of Flavor Winner

“Foodservice Rewards is an amazing program, I recommend anyone in our industry who is not already a member to sign up and participate” writes Keith Esbin, Corporate Executive Chef…

There are many reward programs that offer rebates, products, trips, or other opportunities. However, a few aspects that always seem to be similar are that the reward selection at the lower point levels is small and in most cases lame and insulting.

Foodservice Rewards, by contrast, continuously lives up to its reputation of being the best rewards program available to the foodservice industry and as far as I am concerned is better than any credit card or airline program I have ever seen.

Even the operator of a small coffee shop or bagel store has the ability to earn points like the mega resorts and hotels. If you participated in all of the surveys and other free bonus opportunities during the year, you could earn 8,000 points easily without ever entering in a single reward code. 8,000 points is enough for your choice of hundreds of great items including MP3 players, DVD players, and even a large selection of titles for your favorite video game systems.

Furhtermore, as the value of items such as Plasma, LED, or LCD TV’s, Computers, or other Audio/Video equipment comes down due to newer more powerful or larger items on the market, the amount of points required to earn these older products come down accordingly. The 50” plasma TV that I had been saving my points for which once was over 300,000 point was suddenly only 162,000. The biggest surprise was that it said (back in October) that delivery would be by Christmas. I was notified only a week later that the TV had shipped and was being delivered a couple of days later. In my life I have never spent more that $350 for a TV, so to receive one that costs $1100 at any electronics warehouse store for free is just awesome!

In 2009 Foodservice Rewards started a new program to reward their members who enter a certain amount of points each year. The Elite Level Status has two other sections for rewards redemption. The first one is good for tickets to almost every event across the US. Sports, theater, concerts, and many other special events. There are Super Bowl tickets available for 350,000 points. You can go see the 2010 Olympic Winter Games opening ceremony for 178,000 points. Gallery tickets for this years Masters Tournament are as low as 65,000 points. Many concert and regular season sport event tickets are as low as 10,000 points!

The second section for Elite redemption is for travel. Airline tickets start at around 42,000 points for travel within the United States and 132,000 points to travel internationally! You can also redeem points for hotel stays, car rentals, and even cruises and vacation packages. Another section available to all Foodservice Rewards members is called Qbid Auction. With Qbid, members have the opportunity to bid on items from the rewards catalog starting at a value much lower than the actual amount. Wii gaming systems, HD TV’s, I-pods, and many other great items are offered regularly.

I have belonged to the Foodservice Rewards program for five years now and the benefits and the rewards I have received have been countless! Purchasing the products that contain Rewards stickers is relatively simple as there are thousands to choose from and while some of these products may be slightly premium in price over the packer brands of your distributor, many of them are with companies that have quarterly, semi, or annual rebate programs that offer substantial dollar savings per case. Nestle/Minors, Unilever, French’s/Franks/Cattleman’s, Proctor and Gamble, and General Mills are just a few examples of these companies. These are on top of any other deals that you may have already put into place with your distributors or brokers.

I recently entered a contest on the Foodservice Rewards website was sponsored by Bunge Oils, which simply asked me to write a short essay on your favorite street food experience and enter codes from 20 of their Zero Trans-fat products. I was called a couple months later letting me know I was the chosen winner. I received (with my wife) and all expense paid trip to the 2009 Worlds of Flavor Conference held at the Culinary Institute of America in the Napa Valley area of California. I spent the weekend learning from and interacting with many celebrity chefs and authors like Rick Bayless, Masaharu Morimoto, Cat Cora, Norman Van Aken, Paul Bartolotta, and Ruth Reichl. Truly an amazing experience that one could not even put a monetary value on.

Foodservice Rewards is an amazing program, I recommend anyone in our industry who is not already a member to sign up and participate so you can start reaping the rewards just as I have.

Keith R. Esbin
Corporate Executive Chef
Bar Harbor Seafood Corp
Boston Lobster Feast Restaurants

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Coalition Release 18 Notes

The new Sweepstakes promotion type is just one of the improvements in release 18 of the coalition software…

From: Brewers, Anmarie
Subject: Coalition Release 18 – Migrated to Production 12/8/2009


Just a quick note that the Release 18 items were migrated to production this past Tuesday, 12/8.

Here is what was included:

FSR Sweepstakes Promotion – this promotion allows sponsors to run a sweepstakes type promotion on single or multiple products. The promotion is setup using the sponsor site and is a new choice on the initial promotion setup page. Any typical ‘traditional’ or multiple product promotion rule may be applied for qualification. The promotion pays out daily, overnight. Payout is based on random selection of a ‘winning’ time for the previous day, then the code(s) entered closest to that winning time become winners. The promotion can payout to one or more operators per day, and the payouts are randomly selected from a payout grid that is assigned during promotion setup. For questions or additional details on this promotion, please let me know.

FSR Double/Triple/Quadruple Point Promotions – previously, double/triple/quadruple point promotions could only be run on traditional and fixed budget promotions. Now, you can use this payout for any type of promotion that exists in the program (exception, the new sweepstakes promotion.)

FSR Content Manager Updates for Special Characters – there were some areas in Content Manager for FSR that would not allow for special characters to be entered directly (such as characters in the French and German languages). This required that the corresponding HTML code be entered instead. With these changes, any special characters can be typed directly into Content Manager without using the HTML code.

FSR Welcome Bonus Postcard – changes were made to the process that creates a file to accommodate a redesign of the Welcome Bonus Postcard.

At the same time as these changes were being made, we have also been working on converting many of our sites/applications over to the new Glassfish server. We will soon be done with this effort, which is a corporate requirement for all projects at BI.

Questions, let me know.



Do Operators Send You Thank You Notes?

This hand made card was from the St. Louis Children’s Hospital employee who started purchasing our Nutra-Clear NT zero trans fat frying oil…

bunge_card.jpgAnother note of gratitude from our latest FSR Sweepstakes winners. This hand made card (do people really still do that these days?) was from the St. Louis Children’s Hospital employee who started purchasing our Nutra-Clear NT zero trans fat frying oil and qualified for our NRA Cubs Game sweepstakes. As you can tell from the note, they were ecstatic winners!

Bill McCullough
Director of Marketing
Bunge Oils

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Culinary Sweepstakes Giveaway Results

“It’s certainly a successful and very measurable promotion” writes Bill McCullough, Director of Marketing, Bunge Oils…

From: Bill McCullough
Sent: Tuesday, April 15, 2008 2:38 PM
Subject: Re: Thank you card

bunge_sweeps_winner.jpgPlease see the attached thank you card sent to Charlie and Newman. Chef Ortiz thanks the Bunge Chefs’ efforts entertaining our recent sweepstakes winners in Chicago. Thanks again for everyone’s help pulling off another successful Foodservice Rewards Promotion. One down and more to come!

As a quick update, we obtained 386 new customers via the “Culinary Sweepstakes” promotion (NCNT and ANT) and as of yesterday we have secured an additional 180 New customers (NCNT and PNFT) since March 1st who are attempting to qualify for our “NRA Cubs Game and Brunch Sweepstakes”.

That’s over 500 new customers this year all purchasing our premium frying oils! It’s certainly a successful and very measurable promotion. Keep in mind, we are only scratching the surface. Thanks again for all of you efforts! More to come…

Bill McCullough
Director of Marketing, Bunge Oils

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Culinary Weekend Sweepstakes

Cleverly positioned as professional development, this Bunge sweepstakes

Note the professional development positioning of Bunge’s successful “Win a Culinary Weekend” sweepstakes, which proved to be a strong motivator. The promotion generated:

  • 376 first time buyers, and of those, 76 redeemed more than 40 cases each
  • 18,011 incremental cases, with first time buyers claimed 9,433 of the cases
  • Next steps will be to feature the winner in the FSR ExtraPoints newsletter, similar to the positive PR generated around Nestle’s 20 millionth code redeemer.

    Rate this promotion: 1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)Loading...

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    When One Sweepstakes Prize Isn’t Enough

    That’s why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain’s Favourite Events…

    Sometimes one sweepstakes prize just isn’t enough – that’s why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain’s Favourite Events.

    With every Nescafe reward code entered, the caterer can enter a prize drawing for a “VIP package for two, including reserved seats, a champagne reception, fine dining with a complimentary bar and £300 spending money” at any one of six events.


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