Butterball Launches New Website – Updates Foodservice Rewards Feature

Best Practice – adding Foodservice Rewards how-to on sponsor website

Butterball recently launched a new foodservice website.  As part of that launch, they updated the Foodservice Rewards section that describes how easy it is for operators to participate and earn from purchasing Butterball products!

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Sysco US Foods Merger Stalled. Sued by FTC.

FTC and 10 states sue to prevent Sysco US Foods Merger…

Those of us in the foodservice industry were originally surprised by the announced acquisition of US Foods by Sysco, however as the year progressed many assumed it was a “done deal.”   Not so, says the Federal Trade Commission.    Sysco’s promised divesture of 11 distribution facilities to Performance Food Group, as reported earlier in the month, apparently did not alleviate concerns that Sysco would control 75% of broad-line distribution resulting in increased pricing.  Sysco argues that due to many localized distribution options, they would only handle 30% of the foodservice distribution volume and efficiencies would be improved resulting in lower pricing.   This author does not have a crystal ball regarding pricing to operators, however manufacturers would certainly feel the pressure from a stronger Sysco with limited other national distribution options.   Stay Tuned.

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Best Practice – Adding Foodservice Rewards to Product Brochures

Basic American Foods highlights Foodservice Rewards participating products on brochures…

Foodservice Rewards should be integrated through-out a sponsor’s marketing execution.  In the past, we have shown examples of integration with manufacturer websites, in advertising, and below is a great example from Basic American Foods of highlighting Foodservice Rewards participating products on product brochures.

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Kraft adds A.1. to Foodservice Rewards Line-up!

Kraft expands Foodservice Rewards offerings…


Now Foodservice Rewards operators can grow their steak & burger sales AND earn points when they buy A.1.  Kraft added this iconic sauce to their Foodservice Rewards offerings that include dressings, condiments and dips!

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Smucker’s Joins Foodservice Rewards with Sweeteners!

Sweeteners rejoin Foodservice Rewards line-up!


Operators will once again have the opportunity to earn points on Sweet N Low, Stevia in the Raw and Sugar in the Raw!  Smucker Foodservice took over the foodservice sales and marketing of these best selling brands and have joined the Foodservice Rewards program.   Sweet!

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4th Annual Free & Easy Party a Huge Success!

4th Annual Free & Easy Party was enjoyed by all…


The 4th Annual Free & Easy Party during NACUFS in Baltimore was a huge success!  Foodservice Rewards partnered with Foodservice Director to bring 120 College Foodservice Directors together for an evening of dining  and networking at Pazo restaurant.  Sponsors included Kraft, Rich’s, Heinz, Neil Jones Food Company and Sara Lee and many chose to showcase products during the cocktail hour.

Foodservice Rewards awarded thousands of bonus points and 1 Free MenuDirections Conference Registration to event attendees. The winners were:

  • 20,000 Bonus Points – Kyleen Lewis – West Virginia University
  • 30,000 Bonus Points – Kelvin Bergsten – Virginia Tech University
  • 50,000 Bonus Points – Debbie Griffo – Syracuse University
  • 1 Free 2015 MenuDirections Conference Registration – Bill Laychur – Pennsylvania State University

Next year’s event will be held in Indianapolis!

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Norbest Joins Foodservice Rewards!

Foodservice operators can now redeem points from purchasing Norbest turkey products…

Welcome Norbest to Foodservice Rewards!  Norbest is the longest running marketing cooperative in the world, focused on value-added turkey products.  Members have changed over their 80 years in business, but today it is made up of the Moroni Feed Company in Utah and the Nebraska Turkey Growers Cooperative.  Their turkey products are sold to consumers throughout the world, but in foodservice, Norbest is distributed predominantly in the West, with some deli business in the Northeast.

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Two Distributor Powerhouses Combine

Sysco to acquire US Foods and the future implications…


Sysco announced their intent to “merge” with US Foods early this month which is expected to close in the 3rd quarter of 2014.  The combined company will represent about 30% of the foodservice distribution market.  Who saw that move coming?  They’ve created a website bestofbothinfood.com to relay the benefits.  Peter Romeo, VP and Editorial Director of Restaurant Business Online suggests in his blog that the merger will speed technological advancements and eliminate distribution redundancies.   However operators are concerned that service will suffer, prices will increase, while choice declines.  For manufacturers, Bill Hale suggests that the new landscape will require an approach similar to Walmart which includes aligned teams and product development specific to Sysco’s brands.   Distribution has always been critical to getting foodservice products to the operator and ultimately the consumer.   Though there is a lot of uncertainty moving forward, one thing is clear – Branded manufacturers who deliver value-added products, who offer good price/value, and who build loyal relationships with operators willing to demand their brands will continue to  succeed.

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Founding Sponsor Nestle’ Supports from Top

James Connolly, CEC, CCA, AAC receives the 2013 Dr. L.J. Minor Chef Professionalism Award from Nestle’ Leaders…

At the recent ACF Conference, there was mutual admiration among the Nestle’ and Foodservice Rewards teams.  Dieter Hemmer, Sr. Vice President of Global Food, and Perry Miele, President North America Food, attended the event to award the 2013 National Dr. L.J. Minor Chef Professionalism Award to Chef James Connolly, CEC, CCA, AAC.

This award is presented to the chef who exemplifies the highest standard of professionalism through certification, continuing education and training, culinary competitions and community involvement. It honors culinarians who help elevate the status of chefs and cooks in the United States.


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ACF Chefs Gather in Las Vegas

Chefs use points for travel to the ACF Conference..

Over 1,500 chefs, cooks, students, and foodservice professionsals gathered in Las Vegas in July to network and enhance their professional development.  Foodservice Rewards had a dedicated booth which gave us a great platform to meet some of our chef customers, promote our ongoing partnership with the American Culinary Federation, and support our attending sponsors Nestle’ and Unilever.

Foodservice Community Ambassador - Chef Keith Esbin

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