From: Michael Noak [mailto:mnoak@advancefoodcompany.com]
Sent: Monday, November 10, 2008 2:50 PM
Subject: FW: Sample?
FYI – this is an example of the way we’re trying to utilize the program through the Direct-to-Operator approach.
This account may be small, but we’re able to work one-on-one with her through our Inside Sales approach (phone work out of Enid or OKC).
This operator approached us just so she could get FSR labels. As it turns out, she thinks our product is better, but we already knew that…
From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Monday, November 10, 2008 2:21 PM
To: Michael Noak
Subject: Re: Sample?
Michael,
Thanks for the followup. We will be using the 17-305 from Sandstroms. Will be ordering them in a week or two. Just using up the other meatballs that we were previously using. Thanks for the samples. I will let you know if they do have the rewards label on them. Since that’s what caught my idea about your meatballs. And they taste better then the old ones we were using. Hopefully, in December I can start looking at other brands of yours that offer the reward points. Until then, have a great November. Sincerely, Theresa
—– Original Message —–
From: Michael Noak
Sent: Monday, September 15, 2008 2:50 PM
To: ‘Bri-Esa’s’
Subject: RE: Sample?
Thank you so much for the inquiry. Sure. I’d love to send you samples.
I’m attaching a brochure of participating items for your review (meatballs included). Who is your primary and secondary distributors? I’ll make sure that whatever we’re looking at is currently in-stock.
Feel free to contact me by phone if needed, and thanks again.
Michael Noak
Manager of Operator Development
Advance Food Company
580.213.4452
—– Original Message —–
From: Bri-Esa’s [mailto:briesas@mchsi.com]
Sent: Saturday, September 13, 2008 9:53 AM
To: fsrewards
Subject: Sample?
We offer sub meatball sandwiches in our deli. Right now that brand does not offer food service rewards, I am looking for a good tasting meatball that participates in the program.
Would it be possible to send me a sample of your meatballs? It would be great if you could.
Thank you for your time. We are a convenience store, with a deli.
Bri-Esa’s Convenience Store
Attention: Theresa Zupancich, Owner