Butterball Launches New Website – Updates Foodservice Rewards Feature

Best Practice – adding Foodservice Rewards how-to on sponsor website

Butterball recently launched a new foodservice website.  As part of that launch, they updated the Foodservice Rewards section that describes how easy it is for operators to participate and earn from purchasing Butterball products!

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Foodservice Rewards Rolls the Dice at NACUFS 2013

College Foodservice Directors tested their luck in Minneapolis…

The NACUFS National Conference was held in Foodservice Rewards home city of Minneapolis.  Foodservice Rewards was hosted by Rich’s and created lots of excitement giving college operators the chance to win points and a mini-ipad.

Many sponsors exhibited, so Codee stopped by to say “hello”.

Codee at the Butterball Booth

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Instant Win – Surprise & Delight Operators

Foodservice Rewards is running a new type of promotion to surprise and delight operators…

From April 15th-October 15th, when operators enter their foodservice reward codes, randomly selected INSTANT WINNERS will be notified via a pop-up message. The pop-up message will include the award details (prize, shipping, etc…). In addition, every time an operator enters a reward code during the promotional period, they will receive one entry to the grand prize drawing for a trip for two to Napa Valley, California.  Both Krusteaz Professional and Butterball are among the sponsors who contributed prizes for the promotion.

Foodservice Rewards will be communicating the promotion and winner updates via eblasts (see below), the story tool on www.foodservicerewards.com (see above), a microsite, Foodservice Community and the enewsletter. Foodservice Rewards telemarketing teams will also be reaching out directly to operators via telephone and emails.


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Celebrate Butterball’s Launch Campaign

Butterball Foodservice uses bold, consistent creative with broad placement for the launch of two new turkey breast products…

Butterball Foodservice is using bold, consistent creative with broad placement for the launch of two new turkey breast products.  Each ad leverages Foodservice Rewards promotions and points, taking customers to product and promotional information on Butterball’s website.

Butterball Foodservice Director of Marketing, Richie Jenkins explains, “We’ve used the FSR tie as our primary launch and promotion feature for these two new items.  There have been . . . treatments in newsletters and online banners/blocks, but all tied back to FSR.”

Examples include this placement in Restaurant SmartBrief’s eNewsletter:

Butterball - SmartBrief eNewsletter

Butterball's top placement in SmartBrief's Restaurant eNewsletter

 and this banner ad on foodservicerewards.com.

Butterball Foodservice Rewards Banner Ad

Butterball's top placement banner ad on Foodservice Rewards' high-traffic Code Entry page

Butterball's Product Detail page with FSR identifier and link to dedicated Promotions page

Butterball's Product Detail page ID's the products as participating in FSR and provides a link to their dedicated Promotions page

Both link back to product detail pages that include a prominent link to a dedicated “Promotions” page.

The Promotions page completes the circle with a referral to Foodservice Rewards and free points for new enrollees.

Butterball's Dedicated Promotion Page

Butterball's dedicated Promotions page introduces the benefits of FSR and directs them to sign up with FREE points

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Clever way to engage your brokers

Foodservice Enabers’ sales portal is another great touchpoint to advertise your involvement in Foodservice Rewards…


Here’s a great example of how to remind your brokers which products qualify via Food Service Enablers‘ sales portal. If you use their system, please contact us to have your products highlighted with our iconic fork, spoon, knife logo.

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Welcome Butterball and Reckitt Benckiser

We’re pleased to announce the addition of Butterball Foodservice and French’s Foodservice to the over 100 brands now participating in Foodservice Rewards…

We’re pleased to announce two new Foodservice Rewards Sponsors joining us at the Savannah Sponsor Meeting:

Butterball Foodservice, a merger of Carolina Turkeys Foodservice and Butterball, LLC; and French’s Foodservice, purveyor of Frank’s red Hot Sauce, Cattlemen’s Barbeque Sauces and more. Welcome!

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