Kraft adds A.1. to Foodservice Rewards Line-up!

Kraft expands Foodservice Rewards offerings…


Now Foodservice Rewards operators can grow their steak & burger sales AND earn points when they buy A.1.  Kraft added this iconic sauce to their Foodservice Rewards offerings that include dressings, condiments and dips!

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4th Annual Free & Easy Party a Huge Success!

4th Annual Free & Easy Party was enjoyed by all…


The 4th Annual Free & Easy Party during NACUFS in Baltimore was a huge success!  Foodservice Rewards partnered with Foodservice Director to bring 120 College Foodservice Directors together for an evening of dining  and networking at Pazo restaurant.  Sponsors included Kraft, Rich’s, Heinz, Neil Jones Food Company and Sara Lee and many chose to showcase products during the cocktail hour.

Foodservice Rewards awarded thousands of bonus points and 1 Free MenuDirections Conference Registration to event attendees. The winners were:

  • 20,000 Bonus Points – Kyleen Lewis – West Virginia University
  • 30,000 Bonus Points – Kelvin Bergsten – Virginia Tech University
  • 50,000 Bonus Points – Debbie Griffo – Syracuse University
  • 1 Free 2015 MenuDirections Conference Registration – Bill Laychur – Pennsylvania State University

Next year’s event will be held in Indianapolis!

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FoodService Director to Partner at NACUFS

Free & Easy Ad featured in Foodservice Director Magazine…

The fourth annual Free & Easy Party will be held in Baltimore during the NACUFS Annual Conference.  This year, FoodService Director Magazine will co-host the networking dinner designed to bring the Foodservice Rewards program to life for college operators.  Below is an advertisement promoting the event which will run in the April and May issues of FoodService Director.  Sponsors this year include Kraft, Rich’s, Heinz, Sara Lee, and Neil Jones Food Company.

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Kraft Canada Leverages Survey Data

Kraftworks program features Foodservice Rewards member feedback…

Kraft Canada is leveraging survey data obtained through Foodservice Rewards to enhance their Kraftworks program which provides business-building ideas and recipes to restaurant operators.   The research is published on their Kraftworks website and also in the Kraftworks Salads & Profitability brochure pictured below.

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Edmonton Operator Displays Point Balance

A unique way of counting up the points…

To: Yoerks, Ashleigh; Brancky, Paul

Subject: FW: FS rewards

 Paul & Ashleigh,

Thought you may get a kick out of this…this picture was taken by one of our Kraft Reps when in an operator account in Edmonton posted in their Kitchen.

 Hope things are well,

 Erika Seggie | Kraft Foodservice | Sales Training & Distributor Marketing

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Distributors focus on private label to increase

Distributors focus on private label to increase according to this Technomic report

According to Technomic’s Distributor Intelligence Service, July 2009, distributors view their house brands as increasingly more important for future success and many are investing in more sophisticated brand building efforts.

The good news for manufacturers is that 72% of those surveyed indicated that “manufacturer specification” is the biggest obstacle to selling private label – here’s an excellent example of how Kraft uses targeted direct mail to drive those customer requests and unit-level compliance.

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2,000,000 Point Bonanza

Kraft’s creative mail drop supports their latest 2,000,000 point bonanza…

Kraft has announced its Foodservice Rewards portfolio expansion with a eye-popping 2,000,000 point promotion supported by this creative use of direct mail.

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Working with GPO’s to Enroll Members

Kraft makes the most of their GPO relationships, leveraging this organization’s newsletter to reach 2,600 health care members…

Kraft HPS NewsletterHere’s a great example of a sponsor leveraging their relationship with HPS to reach its 2,600 health care members via the organization’s newsletter. (Click on the image to see the whole newsletter.)

Reminder: When organizations let you offer bonus points in their newsletters or advertising, we’ll fund up to 500 points in the form of an enrollment code, and you get the “halo effect” for bringing their members additional value.

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Kraft Crackers Craze Promotion

Kraft’s Cracker Craze! Promotion is an excellent example of how to combine an eblast with a custom landing page

Here’s an excellent example of a targeted promotion that drives operators back to a specific landing page to lean more about products and build brand preference by tying in to “the products patrons know and use at home.”

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International expansion continues

“I could not have asked for a better presentation by your team or active engagement by my counterparts” enthuses Patrick Moloughney of P&G

Many of you will remember Patrick Moloughney of Proctor & Gamble (center, flanked by Alan Gray and Nicole Thinnes of our UK office) from his days as our Sponsor contact. In his new role, he’s been tasked with identifying initiatives within P&G Professional producing the highest ROI and sharing them globally – and last week we presented program results to his colleagues in Geneva.

His assement: “I’m thrilled the meeting went as well as it did given some of the initial skepticism from my counterparts going into it. I could not have asked for a better presentation by your team or active engagement by my counterparts during the meeting. There was clear excitement in the room and an overall desire to move this forward ASAP!”

We also received an equally enthusiastic response from Kraft Foodservice about a program roll out in Germany. This is due in large part to support from Rolf Schmidt, CEO of International Business Development for CHD-Expert, (pictured right with Indra Bammann, Assistant European Business Development) whose firm enjoys a long-standing relationship there. In Europe, CHD-Expert is the foodservice database market leader producing insights through operator surveys, telemarketing and data cleansing.

If you have not yet discovered CHD’s foodservice list sourcing and analysis services, I suggest you contact Paul Hagege, General Manager, in the USA at (312) 506-3851 to schedule a meeting.

Paul recently opened their U.S. office through a partnership with Technomic and in a matter of nine months has built an operator database from 50 public and proprietary sources that is more robust than NPD‘s. We’ll be working with them to append their supplemental data to the FSR database and generate “most likely customer” models for sponsors and to expand FSR’s membership.

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